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Detecting cognitive bias in a relevance assessment task using an eye tracker

Published: 25 June 2019 Publication History

Abstract

Cognitive biases, such as the bandwagon effect, occur when a participant places a disproportionate emphasis on external information when making decisions under uncertainty. These effects are challenging for humans to overcome - even when they are explicitly made aware of their own biases. One challenge for researchers is to detect if the information is used in decision making and to what degree. One can gain a better understanding of how this external information is used in decision making using an eye tracker. In this paper, we evaluate cognitive biases in the context of assessing the binary relevance of a set of documents in response to a given information need. We show that these cognitive biases can be observed by examining gaze time in Areas of Interest (AOI) that contain this pertinent external information.

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Cited By

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  • (2024)Evaluating Cognitive Biases in Conversational and Generative IIR: A TutorialProceedings of the 2024 Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region10.1145/3673791.3698437(287-290)Online publication date: 8-Dec-2024
  • (2024)Towards Detecting and Mitigating Cognitive Bias in Spoken Conversational SearchAdjunct Proceedings of the 26th International Conference on Mobile Human-Computer Interaction10.1145/3640471.3680245(1-10)Online publication date: 21-Sep-2024
  • (2024)Search under Uncertainty: Cognitive Biases and Heuristics - Tutorial on Modeling Search Interaction using Behavioral EconomicsProceedings of the 2024 Conference on Human Information Interaction and Retrieval10.1145/3627508.3638297(427-430)Online publication date: 10-Mar-2024
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Published In

cover image ACM Conferences
ETRA '19: Proceedings of the 11th ACM Symposium on Eye Tracking Research & Applications
June 2019
623 pages
ISBN:9781450367097
DOI:10.1145/3314111
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Publication History

Published: 25 June 2019

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Author Tags

  1. bandwagon effect
  2. cognitive bias
  3. gaze tracking
  4. human-computer interaction
  5. relevance assessment

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ETRA '19

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Overall Acceptance Rate 69 of 137 submissions, 50%

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Cited By

View all
  • (2024)Evaluating Cognitive Biases in Conversational and Generative IIR: A TutorialProceedings of the 2024 Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region10.1145/3673791.3698437(287-290)Online publication date: 8-Dec-2024
  • (2024)Towards Detecting and Mitigating Cognitive Bias in Spoken Conversational SearchAdjunct Proceedings of the 26th International Conference on Mobile Human-Computer Interaction10.1145/3640471.3680245(1-10)Online publication date: 21-Sep-2024
  • (2024)Search under Uncertainty: Cognitive Biases and Heuristics - Tutorial on Modeling Search Interaction using Behavioral EconomicsProceedings of the 2024 Conference on Human Information Interaction and Retrieval10.1145/3627508.3638297(427-430)Online publication date: 10-Mar-2024
  • (2024)Search under Uncertainty: Cognitive Biases and Heuristics: A Tutorial on Testing, Mitigating and Accounting for Cognitive Biases in Search ExperimentsProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3661382(3013-3016)Online publication date: 10-Jul-2024
  • (2024)Detecting Bias in Refugee Perception using Face Swapping: An Empirical Eye-Tracking Study2024 IEEE 4th International Conference on Human-Machine Systems (ICHMS)10.1109/ICHMS59971.2024.10555693(1-6)Online publication date: 15-May-2024
  • (2023)Workshop on Understanding and Mitigating Cognitive Biases in Human-AI CollaborationCompanion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3584931.3611284(512-517)Online publication date: 14-Oct-2023
  • (2023)Analysis of gaze patterns during facade inspection to understand inspector sense-making processesScientific Reports10.1038/s41598-023-29950-w13:1Online publication date: 20-Feb-2023
  • (2022)How Do Viewers Synthesize Conflicting Information from Data Visualizations?IEEE Transactions on Visualization and Computer Graphics10.1109/TVCG.2022.3209467(1-11)Online publication date: 2022
  • (2022)Human-Machine Collaboration for Smart Decision Making: Current Trends and Future Opportunities2022 IEEE 8th International Conference on Collaboration and Internet Computing (CIC)10.1109/CIC56439.2022.00019(61-67)Online publication date: Dec-2022
  • (2021)Cognitive Biases in SearchProceedings of the 2021 Conference on Human Information Interaction and Retrieval10.1145/3406522.3446023(27-37)Online publication date: 14-Mar-2021

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