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Using affordances to improve AI support of social media posting decisions

Published: 17 March 2020 Publication History

Abstract

Intelligent systems are limited in their ability to match the fluid social needs of people. We use affordances---people's perceptions of the utilities of a target system---as a means of creating models that provide intelligent systems with a better understanding of how people make decisions. We study affordance-based models in the context of social network site (SNS) usage, a domain where people have complex social needs often poorly supported by technology. Using data collected via a scenario-based survey (N=674), we build two affordance-based models about people's multi-SNS posting behavior. Our results highlight the feasibility of using affordances to help intelligent systems support people's decision-making behavior: both of our models are ~15% more accurate than a majority-class baseline, and they are ~33% and ~48% more accurate than a random baseline for this task. We contrast our approach with other ways of modeling posting behavior and discuss the implications of using affordances for modeling human behavior for intelligent systems.

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  • (2024)Seeking in Cycles: How Users Leverage Personal Information Ecosystems to Find Mental Health InformationProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3641894(1-16)Online publication date: 11-May-2024
  • (2021)Exploring the Utility Versus Intrusiveness of Dynamic Audience Selection on FacebookProceedings of the ACM on Human-Computer Interaction10.1145/34760835:CSCW2(1-30)Online publication date: 18-Oct-2021

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cover image ACM Conferences
IUI '20: Proceedings of the 25th International Conference on Intelligent User Interfaces
March 2020
607 pages
ISBN:9781450371186
DOI:10.1145/3377325
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 17 March 2020

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  1. affordances
  2. multi-site posting
  3. social media ecosystems

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View all
  • (2024)Seeking in Cycles: How Users Leverage Personal Information Ecosystems to Find Mental Health InformationProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3641894(1-16)Online publication date: 11-May-2024
  • (2021)Exploring the Utility Versus Intrusiveness of Dynamic Audience Selection on FacebookProceedings of the ACM on Human-Computer Interaction10.1145/34760835:CSCW2(1-30)Online publication date: 18-Oct-2021

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