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Feedpal: Understanding Opportunities for Chatbots in Breastfeeding Education of Women in India

Published: 07 November 2019 Publication History

Abstract

Use of chatbots in different spheres of life is continuously increasing since a couple of years. We attempt to understand the potential of chatbots for breastfeeding education by conducting an Wizard-of-Oz experiment with 22 participants. Our participants included breastfeeding mothers and community health workers from the slum areas of Delhi, India.
We prototyped our chatbot as an interactive question-answering application and analyzed users' interaction patterns, perceptions, and contexts of use. The chatbot use cases emerged primarily as the first line of support. The participants, especially the mothers, were enthusiastic with the opportunity to ask questions and get reliable answers. We also observed the influencing role of female relative, e.g. mothers-in-law, in breastfeeding practices. Our analysis of user information-seeking suggests that a majority of questions (88%) are of nature that can be answered by a chatbot application. We further observe that the queries are embedded deeply into myths and existing belief systems. Therefore requiring the designers to focus on subtle aspects for providing information such as positive reinforcement and contextual sensitivity. Further, we discuss, different societal and ethical issues associated with Chatbot usage for a public health topic such as breastfeeding education.

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 3, Issue CSCW
    November 2019
    5026 pages
    EISSN:2573-0142
    DOI:10.1145/3371885
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    Published: 07 November 2019
    Published in PACMHCI Volume 3, Issue CSCW

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    Author Tags

    1. asha
    2. breastfeeding
    3. chatbot
    4. chw
    5. hci4d
    6. india

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    • (2024)Refresher Training through Digital and Physical, Card-Based Game for Accredited Social Health Activists (ASHAs) and Anganwadi Workers (AWWs) in IndiaCompanion Proceedings of the 2024 Annual Symposium on Computer-Human Interaction in Play10.1145/3665463.3678819(175-180)Online publication date: 14-Oct-2024
    • (2024)Beyond Text and Speech in Conversational Agents: Mapping the Design Space of AvatarsProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661563(1875-1894)Online publication date: 1-Jul-2024
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    • (2024)Exploring the Role of Chatbots in Tackling COVID-19 Vaccine Hesitancy among Pregnant and Breastfeeding Women in Rural Northern IndiaProceedings of the ACM on Human-Computer Interaction10.1145/36373328:CSCW1(1-29)Online publication date: 26-Apr-2024
    • (2024)A Design Vocabulary for Scaffolding Group Interaction Archetypes through Synchronous TelephonyProceedings of the ACM on Human-Computer Interaction10.1145/36372898:CSCW1(1-22)Online publication date: 26-Apr-2024
    • (2024)LCBuddy: Towards a Smartphone-based Self-Assessment Tool for Postpartum Patients With Breast PainExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650944(1-7)Online publication date: 11-May-2024
    • (2024)Platforming PCOS Treatment Online: FemTech Logics of CareProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642882(1-18)Online publication date: 11-May-2024
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