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Oldie is Goodie: Effective User Retention by In-game Promotion Event Analysis

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CHI PLAY '19 Extended Abstracts: Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts

Pages 171 - 180

https://doi.org/10.1145/3341215.3354645

Published: 17 October 2019 Publication History

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Abstract

For sustainable growth and profitability, online game companies are constantly carrying out various events to attract new game users, to maximize return users, and to minimize churn users in online games. Because minimizing churn users is the most cost-effective method, many pieces of research are being conducted on ways to predict and to prevent churns in advance. However, there is still little research on the validity of event effects. In this study, we investigate whether game events influence the user churn rate and confirm the difference in how game users respond to events by character level, item purchasing frequency and game-playing time band.

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Cited By

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Mulakaluri TPuppala RYasmina CMadhavi PBalaji K. S. V(2024)Reviewing Cheating and Detection Techniques in Massively Multiplayer Online Role-Playing Games: A Systematic Analysis2024 International Conference on Signal Processing, Computation, Electronics, Power and Telecommunication (IConSCEPT)10.1109/IConSCEPT61884.2024.10627799(1-6)Online publication date: 4-Jul-2024
https://doi.org/10.1109/IConSCEPT61884.2024.10627799
Han YMoon JWoo J(2024)Prediction of Churning Game Users Based on Social Activity and Churn Graph Neural NetworksIEEE Access10.1109/ACCESS.2024.342955912(101971-101984)Online publication date: 2024
https://doi.org/10.1109/ACCESS.2024.3429559
Yildiz HReiter AVrontis DMouline J(2024)Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buyTechnological Forecasting and Social Change10.1016/j.techfore.2024.123205201(123205)Online publication date: Apr-2024
https://doi.org/10.1016/j.techfore.2024.123205
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Index Terms

Oldie is Goodie: Effective User Retention by In-game Promotion Event Analysis
1. Applied computing
  1. Computers in other domains
    1. Personal computers and PC applications
      1. Computer games
2. Information systems
  1. Information systems applications
    1. Multimedia information systems
      1. Massively multiplayer online games

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Published In

CHI PLAY '19 Extended Abstracts: Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts

October 2019

859 pages

ISBN:9781450368711

DOI:10.1145/3341215

General Chairs:
Joan Arnedo
Universitat Oberta de Catalunya, Barcelona, Spain
,
Lennart E. Nacke
University of Waterloo, Waterloo, Canada
,
Program Chairs:
Vero Vanden Abeele
KU Leuven, Leuven, Belgium
,
Phoebe O. Toups Dugas
New Mexico State University, New Mexico, USA

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 October 2019

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CHI PLAY '19

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SIGCHI

CHI PLAY '19: The Annual Symposium on Computer-Human Interaction in Play

October 22 - 25, 2019

Barcelona, Spain

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CHI PLAY '19 Extended Abstracts Paper Acceptance Rate 51 of 181 submissions, 28%;

Overall Acceptance Rate 421 of 1,386 submissions, 30%

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Cited By

View all

Mulakaluri TPuppala RYasmina CMadhavi PBalaji K. S. V(2024)Reviewing Cheating and Detection Techniques in Massively Multiplayer Online Role-Playing Games: A Systematic Analysis2024 International Conference on Signal Processing, Computation, Electronics, Power and Telecommunication (IConSCEPT)10.1109/IConSCEPT61884.2024.10627799(1-6)Online publication date: 4-Jul-2024
https://doi.org/10.1109/IConSCEPT61884.2024.10627799
Han YMoon JWoo J(2024)Prediction of Churning Game Users Based on Social Activity and Churn Graph Neural NetworksIEEE Access10.1109/ACCESS.2024.342955912(101971-101984)Online publication date: 2024
https://doi.org/10.1109/ACCESS.2024.3429559
Yildiz HReiter AVrontis DMouline J(2024)Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buyTechnological Forecasting and Social Change10.1016/j.techfore.2024.123205201(123205)Online publication date: Apr-2024
https://doi.org/10.1016/j.techfore.2024.123205
Han MKwak BKim H(2022)Cheating and Detection Method in Massively Multiplayer Online Role-Playing Game: Systematic Literature ReviewIEEE Access10.1109/ACCESS.2022.317211010(49050-49063)Online publication date: 2022
https://doi.org/10.1109/ACCESS.2022.3172110
Su YBacklund PEngström H(2021)Comprehensive review and classification of game analyticsService Oriented Computing and Applications10.1007/s11761-020-00303-z15:2(141-156)Online publication date: 1-Jun-2021
https://dl.acm.org/doi/10.1007/s11761-020-00303-z

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