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The hidden image of mobile apps: geographic, demographic, and cultural factors in mobile usage

Authors:

Eemil Lagerspetz,

Jonatan Hamberg,

Abhinav Mehrotra,

Mirco Musolesi,

Sasu TarkomaAuthors Info & Claims

MobileHCI '18: Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services

Article No.: 10, Pages 1 - 12

https://doi.org/10.1145/3229434.3229474

Published: 03 September 2018 Publication History

Abstract

While mobile apps have become an integral part of everyday life, little is known about the factors that govern their usage. Particularly the role of geographic and cultural factors has been understudied. This article contributes by carrying out a large-scale analysis of geographic, cultural, and demographic factors in mobile usage. We consider app usage gathered from 25,323 Android users from 44 countries and 54,776 apps in 55 categories, and demographics information collected through a user survey. Our analysis reveals significant differences in app category usage across countries and we show that these differences, to large degree, reflect geographic boundaries. We also demonstrate that country gives more information about application usage than any demographic, but that there also are geographic and socio-economic subgroups in the data. Finally, we demonstrate that app usage correlates with cultural values using the Value Survey Model of Hofstede as a reference of cross-cultural differences.

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Cited By

Hossein Motlagh NZuniga AThi Nguyen NFlores HWang JTarkoma SProsperi MHelal SNurmi P(2024)Population Digital Health: Continuous Health Monitoring and Profiling at ScaleOnline Journal of Public Health Informatics10.2196/6026116(e60261-e60261)Online publication date: 20-Nov-2024
https://doi.org/10.2196/60261
Wang LZheng CWang HLuo XTyson GWang YWang SSpinellis DConstantinou EBacchelli A(2024)Global Prosperity or Local Monopoly? Understanding the Geography of App PopularityProceedings of the 21st International Conference on Mining Software Repositories10.1145/3643991.3644935(322-334)Online publication date: 15-Apr-2024
https://dl.acm.org/doi/10.1145/3643991.3644935
Ma MChen SWang X(2024)Collective Pronouns, Collective Health Actions: Predicting Pandemic Precautionary Measures Through Online First-Person Plural Pronoun Usage Across U.S. StatesSocial Science & Medicine10.1016/j.socscimed.2024.117167(117167)Online publication date: Jul-2024
https://doi.org/10.1016/j.socscimed.2024.117167
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cover image ACM Conferences

MobileHCI '18: Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services

September 2018

552 pages

ISBN:9781450358989

DOI:10.1145/3229434

General Chairs:
Lynne Bailie,
Nuria Oliver

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 September 2018

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MobileHCI '18: 20th International Conference on Human-Computer Interaction with Mobile Devices and Services

September 3 - 6, 2018

Barcelona, Spain

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Cited By

Hossein Motlagh NZuniga AThi Nguyen NFlores HWang JTarkoma SProsperi MHelal SNurmi P(2024)Population Digital Health: Continuous Health Monitoring and Profiling at ScaleOnline Journal of Public Health Informatics10.2196/6026116(e60261-e60261)Online publication date: 20-Nov-2024
https://doi.org/10.2196/60261
Wang LZheng CWang HLuo XTyson GWang YWang SSpinellis DConstantinou EBacchelli A(2024)Global Prosperity or Local Monopoly? Understanding the Geography of App PopularityProceedings of the 21st International Conference on Mining Software Repositories10.1145/3643991.3644935(322-334)Online publication date: 15-Apr-2024
https://dl.acm.org/doi/10.1145/3643991.3644935
Ma MChen SWang X(2024)Collective Pronouns, Collective Health Actions: Predicting Pandemic Precautionary Measures Through Online First-Person Plural Pronoun Usage Across U.S. StatesSocial Science & Medicine10.1016/j.socscimed.2024.117167(117167)Online publication date: Jul-2024
https://doi.org/10.1016/j.socscimed.2024.117167
Furno AZanella AStanica RFiore M(2024)Spatial and Temporal Exploratory Factor Analysis of Urban Mobile Data TrafficData Science for Transportation10.1007/s42421-024-00089-y6:1Online publication date: 15-Mar-2024
https://doi.org/10.1007/s42421-024-00089-y
Zhang XPiercy CLee S(2023)A Test of the Mobile Phone Appropriation Model: A Comparison between Chinese and US SamplesAsian Communication Research10.20879/acr.2023.20.01220:2(95-124)Online publication date: 31-Aug-2023
https://doi.org/10.20879/acr.2023.20.012
Li TLi YZhang MTarkoma SHui P(2023)You Are How You Use Apps: User Profiling Based on Spatiotemporal App Usage BehaviorACM Transactions on Intelligent Systems and Technology10.1145/359721214:4(1-21)Online publication date: 21-Jul-2023
https://dl.acm.org/doi/10.1145/3597212
Yfantidou SSpathis DConstantinides MXia Tvan Berkel N(2023)FairComp: Workshop on Fairness and Robustness in Machine Learning for Ubiquitous ComputingAdjunct Proceedings of the 2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing & the 2023 ACM International Symposium on Wearable Computing10.1145/3594739.3605107(777-783)Online publication date: 8-Oct-2023
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Yfantidou SConstantinides MSpathis DVakali AQuercia DKawsar F(2023)The State of Algorithmic Fairness in Mobile Human-Computer InteractionProceedings of the 25th International Conference on Mobile Human-Computer Interaction10.1145/3565066.3608685(1-7)Online publication date: 26-Sep-2023
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Li TFan YLi YTarkoma SHui P(2023)Understanding the Long-Term Evolution of Mobile App UsageIEEE Transactions on Mobile Computing10.1109/TMC.2021.309866422:2(1213-1230)Online publication date: 1-Feb-2023
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Li XPutra Santoso SZhang R(2023)Mobile Application Ranking with Transductive Transfer LearningDatabase Systems for Advanced Applications. DASFAA 2023 International Workshops10.1007/978-3-031-35415-1_11(151-165)Online publication date: 28-Sep-2023
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