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The application of WeChat official accounts for provincial archives in China

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dg.o '18: Proceedings of the 19th Annual International Conference on Digital Government Research: Governance in the Data Age

Article No.: 114, Pages 1 - 2

https://doi.org/10.1145/3209281.3209394

Published: 30 May 2018 Publication History

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Abstract

WeChat Official Account is one of the most popular government social media in China. This study explores the application of WeChat Official Accounts for provincial archives in China, focusing on two major functions of the Official Account: custom menu and broadcast function. Statistical analyze menu items of 20 provincial archive WeChat Official Accounts and use WCI to evaluate broadcast messages. The result shows that the current menu design of each Official Account is different, and the resource type of broadcast messages are more attractive for users. Discussion offers a framework to improve the menu design and advocates the promotion of archive compilation, in order to provide high quality services and broadcast messages for users.

References

[1]

Song Xueyan, Zhang Yanchen, Wang Xiaodong, Meng Xinxin, and Deng Jun. 2016. Research on Service Quality Evaluation of Public Archives on WeChat Platform. Library and Information Service 16 (2016), 39--49.

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[2]

Li Ying and Shi Hui. 2016. Research on the Development of China's Mobile Digital Archives Information Service. Journal of Hebei University 41, 5 (2016), 149--154.

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Cited By

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Hou WDi XLi JCheng LYang H(2021)Research on the behaviour and law of quantity growth of followers based on WeChat official accountBehaviour & Information Technology10.1080/0144929X.2021.189928641:8(1724-1739)Online publication date: 16-Mar-2021
https://doi.org/10.1080/0144929X.2021.1899286

Index Terms

The application of WeChat official accounts for provincial archives in China
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Social media

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Published In

dg.o '18: Proceedings of the 19th Annual International Conference on Digital Government Research: Governance in the Data Age

May 2018

889 pages

ISBN:9781450365260

DOI:10.1145/3209281

Conference Chairs:
Marijn Janssen
Delft University of Technology, Netherlands
,
Soon Ae Chun
City University of New York (CUNY), USA
,
Vishanth Weerakkody
Bradford University, UK
,
Editors:
Anneke Zuiderwijk
Delft University of Technology, Netherlands
,
Charles C. Hinnant
Florida State University, USA

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 30 May 2018

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dg.o '18

dg.o '18: 19th Annual International Conference on Digital Government Research

May 30 - June 1, 2018

Delft, The Netherlands

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Overall Acceptance Rate 150 of 271 submissions, 55%

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Hou WDi XLi JCheng LYang H(2021)Research on the behaviour and law of quantity growth of followers based on WeChat official accountBehaviour & Information Technology10.1080/0144929X.2021.189928641:8(1724-1739)Online publication date: 16-Mar-2021
https://doi.org/10.1080/0144929X.2021.1899286

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The Use of WeChat Official Accounts in Macau: From the Customers' Perspectives

Exploring the Interaction between Intercultural Communication and Social Media of International Students in China: Take WeChat as an Example

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