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short-paper

Analysing micro-location beacon gamification: scenarios, types and characteristics

Authors:

Nikolche Vasilevski,

James BirtAuthors Info & Claims

OzCHI '18: Proceedings of the 30th Australian Conference on Computer-Human Interaction

Pages 484 - 489

https://doi.org/10.1145/3292147.3292210

Published: 04 December 2018 Publication History

Abstract

Gamification applied to service marketing is a growing area of research with an increasing focus on physical location and service. However, there are often accuracy issues with GPS implementations of location-based gamification. In this problem domain, micro-location has emerged. This paper proposes an analysis method to the theme and categorises micro-located gamification applications in an effort to understand the capabilities, advantages and shortcomings of the technology. Data were gathered from 30 micro-located gamification applications between the years of 2013 and 2018. The data were analysed through relational content analysis allowing categorisation and theme identification. Various scenarios are presented where micro-location plays a significant HCI role. Examples of existing services that implement gamification are also presented. Finally, factors that impact the micro-location method are explored. These findings contribute to HCI by providing guidance for present and perspective micro-location gamification implementations.

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Cited By

Vasilevski NBirt J(2020)Analysing construction student experiences of mobile mixed reality enhanced learning in virtual and augmented reality environmentsResearch in Learning Technology10.25304/rlt.v28.232928Online publication date: 16-Jan-2020
https://doi.org/10.25304/rlt.v28.2329
Vasilevski NBirt J(2019)Towards Optimizing Place Experience Using Design Science Research and Augmented Reality GamificationIntersections in Simulation and Gaming: Disruption and Balance10.1007/978-981-32-9582-7_6(77-92)Online publication date: 6-Aug-2019
https://doi.org/10.1007/978-981-32-9582-7_6

Index Terms

Analysing micro-location beacon gamification: scenarios, types and characteristics
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI design and evaluation methods
      1. Field studies
  2. Ubiquitous and mobile computing
    1. Empirical studies in ubiquitous and mobile computing

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cover image ACM Other conferences

OzCHI '18: Proceedings of the 30th Australian Conference on Computer-Human Interaction

December 2018

639 pages

ISBN:9781450361880

DOI:10.1145/3292147

Conference Chairs:
George Buchanan
The University of Melbourne
,
Duncan Stevenson
Australian National University

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 04 December 2018

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OzCHI '18

OzCHI '18: 30th Australian Computer-Human Interaction Conference

December 4 - 7, 2018

Melbourne, Australia

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Cited By

Vasilevski NBirt J(2020)Analysing construction student experiences of mobile mixed reality enhanced learning in virtual and augmented reality environmentsResearch in Learning Technology10.25304/rlt.v28.232928Online publication date: 16-Jan-2020
https://doi.org/10.25304/rlt.v28.2329
Vasilevski NBirt J(2019)Towards Optimizing Place Experience Using Design Science Research and Augmented Reality GamificationIntersections in Simulation and Gaming: Disruption and Balance10.1007/978-981-32-9582-7_6(77-92)Online publication date: 6-Aug-2019
https://doi.org/10.1007/978-981-32-9582-7_6

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