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Repurposing Emoji for Personalised Communication: Why 🍕 means “I love you”

Published: 19 April 2018 Publication History

Abstract

The use of emoji in digital communication can convey a wealth of emotions and concepts that otherwise would take many words to express. Emoji have become a popular form of communication, with researchers claiming emoji represent a type of "ubiquitous language" that can span different languages. In this paper however, we explore how emoji are also used in highly personalised and purposefully secretive ways. We show that emoji are repurposed for something other than their "intended" use between close partners, family members and friends. We present the range of reasons why certain emoji get chosen, including the concept of "emoji affordance" and explore why repurposing occurs. Normally used for speed, some emoji are instead used to convey intimate and personal sentiments that, for many reasons, their users cannot express in words. We discuss how this form of repurposing must be considered in tasks such as emoji-based sentiment analysis.

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    cover image ACM Conferences
    CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems
    April 2018
    8489 pages
    ISBN:9781450356206
    DOI:10.1145/3173574
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Publication History

    Published: 19 April 2018

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    Author Tags

    1. computer mediated communication
    2. digital intimacy
    3. emoji
    4. personalisation

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    CHI '18 Paper Acceptance Rate 666 of 2,590 submissions, 26%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    Cited By

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    • (2024)Party Face Congratulations! Exploring Design Ideas to Help Sighted Users with Emoji Accessibility when Messaging with Screen Reader UsersProceedings of the ACM on Human-Computer Interaction10.1145/36410148:CSCW1(1-31)Online publication date: 26-Apr-2024
    • (2024)A Tool for Capturing Smartphone Screen TextProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642347(1-24)Online publication date: 11-May-2024
    • (2024)EmoWear: Exploring Emotional Teasers for Voice Message Interaction on SmartwatchesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642101(1-16)Online publication date: 11-May-2024
    • (2024)Emoji marketing: Toward a theory of brand paralinguisticsInternational Journal of Research in Marketing10.1016/j.ijresmar.2024.06.002Online publication date: Jul-2024
    • (2023)Emoji as gesture in digital communication: Emoji improve comprehension of indirect speechPsychonomic Bulletin & Review10.3758/s13423-023-02411-131:3(1335-1347)Online publication date: 27-Nov-2023
    • (2023)Sharing Feelings via Mini Robot GesturesProceedings of the 2nd Empathy-Centric Design Workshop10.1145/3588967.3588968(1-5)Online publication date: 23-Apr-2023
    • (2023)Affective Affordance of Message Balloon Animations: An Early Exploration of AniBalloonsCompanion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3584931.3607017(138-143)Online publication date: 14-Oct-2023
    • (2023)“I figured her feeling a little bit bad was worth it to not spread that kind of hate”: Exploring how UK families discuss and challenge misinformationProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581202(1-15)Online publication date: 19-Apr-2023
    • (2023)“We Speak Visually”: User-Generated Icons for Better Video-Mediated Mixed-Group Communications Between Deaf and Hearing ParticipantsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581151(1-16)Online publication date: 19-Apr-2023
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