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From Snake-Oil to Science: Measuring UX Maturity

Published: 06 May 2017 Publication History

Abstract

A growing number of organizations want to better understand how to properly grow and implement a User Experience practice. While there is a general sentiment that a more mature UX practice leads to organizational success, there is surprisingly little data about what constitutes UX maturity. This case study describes the first steps into an empirically derived maturity model and describes what we've learned from interviewing seasoned UX professionals and surveying practitioners from dozens of organizations. Preliminary results indicate that our empirically-based approach is understandable and flexible enough to be applied across a broad range of organizations and industries. Ultimately, our objective is to move the practice of assessing UX maturity from snake-oil to science. To do so, we aim to identify the variables that differentiate immature from mature UX practices and establish a link between UX maturity and company success.

References

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Javier A. Bargas-Avila and Kasper Hornbæk, 2011, May. Old wine in new bottles or novel challenges: a critical analysis of empirical studies of user experience. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2689--2698). ACM.
[2]
Juan Manuel Carraro. 2014. How mature is your organization when it comes to UX? Retrieved January 11, 2017 from https://uxmag.com/articles/how-mature-is-yourorganization-when-it-comes-to-ux
[3]
Jonathan Earthy. 1998. Usability maturity model: Human centredness scale. INUSE Project deliverable D, 5, pp.1--34.
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Renato Feijo. 2010. Planning your UX Strategy. Retrieved January 11, 2017 from http://johnnyholland.org/2010/04/planning-yourux-strategy/
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Jennifer Fraser and Scott Plewes. 2015. 6 Indicators of an Organizations UX Maturity Level -- Lessons In UX Maturity: Part 1 Retrieved January 11, 2017 from http://www.macadamian.com/2015/08/20/indicato rs-of-user-experience-maturity/
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Marc Hassenzahl and Noam Tractinsky, 2006. User experience-a research agenda. Behaviour & information technology, 25(2), pp.91--97.
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Jakob Nielsen. 2006. Corporate usability maturity: Stages 1--4. Nielsen Norman Group
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Eric Schaffer, 2004. Institutionalization of Usability: A Step-by-Step Guide. Addison-Wesley Professional, New York.
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User Experience Professionals Association. 2015. UXPA Salary Survey. Retrieved January 11, 2017 from https://uxpa.org/system/files/public/UXPASalarySu rvey2014_Final.pdf

Cited By

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  • (2024)With or Without U(sers): A Journey to Integrate UX Activities in CybersecurityHCI for Cybersecurity, Privacy and Trust10.1007/978-3-031-61379-1_14(212-231)Online publication date: 1-Jun-2024
  • (2024)Perceived Value of UX in Organizations: A Systematic Literature ReviewDesign, User Experience, and Usability10.1007/978-3-031-61356-2_12(177-194)Online publication date: 29-Jun-2024
  • (2023)The Factors Affecting User Experience Maturity in Free and Open Source Software Community: An Empirical StudyInternational Journal of Human–Computer Interaction10.1080/10447318.2023.226227040:22(7162-7178)Online publication date: 2-Oct-2023
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  1. From Snake-Oil to Science: Measuring UX Maturity

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    cover image ACM Conferences
    CHI EA '17: Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems
    May 2017
    3954 pages
    ISBN:9781450346566
    DOI:10.1145/3027063
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 06 May 2017

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    Author Tags

    1. UX maturity
    2. maturity model
    3. user experience

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    Cited By

    View all
    • (2024)With or Without U(sers): A Journey to Integrate UX Activities in CybersecurityHCI for Cybersecurity, Privacy and Trust10.1007/978-3-031-61379-1_14(212-231)Online publication date: 1-Jun-2024
    • (2024)Perceived Value of UX in Organizations: A Systematic Literature ReviewDesign, User Experience, and Usability10.1007/978-3-031-61356-2_12(177-194)Online publication date: 29-Jun-2024
    • (2023)The Factors Affecting User Experience Maturity in Free and Open Source Software Community: An Empirical StudyInternational Journal of Human–Computer Interaction10.1080/10447318.2023.226227040:22(7162-7178)Online publication date: 2-Oct-2023
    • (2022)Practical applicability of user experience capability/maturity models in the development processes of free and open-source software: a systematic literature reviewBehaviour & Information Technology10.1080/0144929X.2022.203234842:5(596-623)Online publication date: 8-Feb-2022
    • (2022)Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personasInformation Technology and Management10.1007/s10799-022-00373-925:2(173-198)Online publication date: 13-Sep-2022
    • (2022)Candidate Personas im Unternehmen etablierenDas Persona-Prinzip10.1007/978-3-658-38979-6_10(95-106)Online publication date: 30-Oct-2022
    • (2022)“Organized UX Professionalism” – An Empirical Study and Conceptual Tool for Scrutinizing UX Work of the FutureHuman Work Interaction Design. Artificial Intelligence and Designing for a Positive Work Experience in a Low Desire Society10.1007/978-3-031-02904-2_2(34-65)Online publication date: 1-Apr-2022
    • (2022)Getting Your Organization Data-Driven Persona ReadyData-Driven Personas10.1007/978-3-031-02231-9_2(29-60)Online publication date: 8-Mar-2022
    • (2022)Data-Driven PersonasundefinedOnline publication date: 8-Mar-2022
    • (2021)Towards a Measurement Scale of Organizational Readiness for PersonasExtended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411763.3451763(1-7)Online publication date: 8-May-2021
    • Show More Cited By

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