extended-abstract

Trading Discount for Reputation?: On the Design and Analysis of E-Commerce Discount Mechanisms

Authors:

Hong Xie,

Richard T.B. Ma,

John C.S. LuiAuthors Info & Claims

ACM SIGMETRICS Performance Evaluation Review, Volume 44, Issue 1

Pages 417 - 418

https://doi.org/10.1145/2964791.2901500

Published: 14 June 2016 Publication History

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Abstract

We develop an optimization framework to trade short-term profits for reputation (i.e., reducing ramp-up time). We apply the stochastic bandits framework to design an online discounting mechanism which infers the optimal discount from a seller's historical transaction data. We conduct experiments on an eBay's dataset and show that our online discounting mechanism can trade 60% of the shortterm profits for reducing the ramp-up time by 40%.

References

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P. Resnick, K. Kuwabara, R. Zeckhauser, and E. Friedman. Reputation systems. Commun. ACM, 43(12):45--48, Dec. 2000.

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H. Xie and J. C. Lui. Modeling ebay-like reputation systems: Analysis, characterization and insurance mechanism design. Performance Evaluation, 91:132--149, 2015.

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H. Xu, D. Liu, H. Wang, and A. Stavrou. E-commerce reputation manipulation: The emergence of reputation-escalation-as-a-service. In Proc. of WWW, 2015.

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Index Terms

Trading Discount for Reputation?: On the Design and Analysis of E-Commerce Discount Mechanisms
1. Information systems
  1. World Wide Web
    1. Web applications
      1. Electronic commerce

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Information & Contributors

Information

Published In

ACM SIGMETRICS Performance Evaluation Review Volume 44, Issue 1

Performance evaluation review

June 2016

409 pages

ISSN:0163-5999

DOI:10.1145/2964791

Editors:
Derek Eager
University of Saskatchewan
,
Carey Williamson
University of Calgary

Issue’s Table of Contents

SIGMETRICS '16: Proceedings of the 2016 ACM SIGMETRICS International Conference on Measurement and Modeling of Computer Science
June 2016
434 pages
ISBN:9781450342667
DOI:10.1145/2896377
General Chairs:
Sara Alouf
Inria, France
,
Alain Jean-Marie
Inria, France
,
Program Chairs:
Nidhi Hegde
Bell Labs, France
,
Alexandre Proutière
KTH, Sweden

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 14 June 2016

Published in SIGMETRICS Volume 44, Issue 1

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