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Rule of thumb: effect of social button icons on interaction

Authors:

Andrii Vozniuk,

Samuel Bendahan,

Denis GilletAuthors Info & Claims

MobileHCI '16: Proceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct

Pages 659 - 666

https://doi.org/10.1145/2957265.2961842

Published: 06 September 2016 Publication History

Abstract

Social buttons are now widespread in social media apps. They are used to assign weight to user content and trigger user engagement. They come in different shapes (e.g., thumb in Facebook, arrows in Reddit or StackOverflow, plus one in Google+) but very little is known about the influence of the shape on user behaviour. This paper, addresses this issue by presenting results of a controlled randomized experiment with 173 users. The results suggest that thumbs up / thumbs down icons are significantly more engaging than the plus one / minus one icons. At the same time the result shows that type of the icon used has no significant influence on the direction of the vote.

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Cited By

Xu YHolzer AMaitland CGillet DSaif U(2017)Community Building with Co-located Social MediaProceedings of the Ninth International Conference on Information and Communication Technologies and Development10.1145/3136560.3136580(1-11)Online publication date: 16-Nov-2017
https://dl.acm.org/doi/10.1145/3136560.3136580

Index Terms

Rule of thumb: effect of social button icons on interaction
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms

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Information

Published In

cover image ACM Conferences

MobileHCI '16: Proceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct

September 2016

664 pages

ISBN:9781450344135

DOI:10.1145/2957265

General Chairs:
Fabio Paternò
CNR-ISTI, Italy
,
Kaisa Väänänen
Tampere University of Technology, Finland
,
Program Chairs:
Karen Church
Intercom, USA
,
Jonna Häkkilä
University of Lapland, Finland
,
Antonio Krüger
DFKI, Germany
,
Marcos Serrano
University of Toulouse, France

Copyright © 2016 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 06 September 2016

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MobileHCI '16

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SIGCHI

MobileHCI '16: 18th International Conference on Human-Computer Interaction with Mobile Devices and Services

September 6 - 9, 2016

Florence, Italy

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Cited By

Xu YHolzer AMaitland CGillet DSaif U(2017)Community Building with Co-located Social MediaProceedings of the Ninth International Conference on Information and Communication Technologies and Development10.1145/3136560.3136580(1-11)Online publication date: 16-Nov-2017
https://dl.acm.org/doi/10.1145/3136560.3136580

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