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SEMO: Searching Majority Opinions on Movies using SNS QA Threads

Published: 11 April 2016 Publication History

Abstract

Many people seek majority opinions by searching for question-answers that are uploaded by others or uploading their own questions on social media sites. However, people have to read through a large number of documents returned by search services to find the majority opinions. Moreover, even when users upload questions on social media sites, they cannot immediately obtain answers. To address these problems, we present Searching Majority Opinions System (SEMO), a novel majority opinion-based search system that uses QA threads uploaded on SNS and cQA websites. SEMO returns entities based on majority opinions for opinion-finding queries in real time. We also tackled a data sparsity problem using a novel query component expansion approach. To prove SEMO's usefulness in finding majority opinions, we implemented a prototype of SEMO for the movie domain. We believe that our method can cause a paradigm shift in opinion-finding query search and help people make decisions. SEMO is available at http://semo.korea.ac.kr/

References

[1]
J. Choi, D. Kim, S. Kim, J. Lee, S. Lim, S. Lee, and J. Kang. Consento: a new framework for opinion based entity search and summarization. In Proceedings of the 21st ACM international conference on Information and knowledge management, pages 1935--1939. ACM, 2012.
[2]
M. Efron and M. Winget. Questions are content: a taxonomy of questions in a microblogging environment. Proceedings of the American Society for Information Science and Technology, 47(1):1--10, 2010.
[3]
D. Horowitz and S. D. Kamvar. The anatomy of a large-scale social search engine. In Proceedings of the 19th international conference on World wide web, pages 431--440. ACM, 2010.
[4]
M. R. Morris, J. Teevan, and K. Panovich. What do people ask their social networks, and why?: a survey study of status message q&a behavior. In Proceedings of the SIGCHI conference on Human factors in computing systems, pages 1739--1748. ACM, 2010.

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Published In

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WWW '16 Companion: Proceedings of the 25th International Conference Companion on World Wide Web
April 2016
1094 pages
ISBN:9781450341448
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

Sponsors

  • IW3C2: International World Wide Web Conference Committee

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Publisher

International World Wide Web Conferences Steering Committee

Republic and Canton of Geneva, Switzerland

Publication History

Published: 11 April 2016

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Author Tags

  1. entity search
  2. majority opinions search
  3. social question answer

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  • Demonstration

Funding Sources

  • the National Research Foundation of Korea (NRF)

Conference

WWW '16
Sponsor:
  • IW3C2
WWW '16: 25th International World Wide Web Conference
April 11 - 15, 2016
Québec, Montréal, Canada

Acceptance Rates

WWW '16 Companion Paper Acceptance Rate 115 of 727 submissions, 16%;
Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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