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Real mobiles: Kenyan and Zambian smallholder farmers' current attitudes towards mobile phones

Published: 15 May 2015 Publication History

Abstract

What are rural farmers in sub-Saharan Africa's current attitudes towards their mobile phones? We draw from qualitative studies of smallholder farmers in Kenya and Zambia to answer this question. A review of ongoing efforts to develop mobile phone services for farmers paired with critiques of the "colonial impulse" embedded in future-oriented visions of technology use guided our study. Our findings suggest there is a mismatch between the design of mobile phone applications and our participants' perceptions and usage of their devices. We also discovered several understudied barriers that hinder adoption of mobile services: the influx of counterfeit and substandard mobile phones, distrust of the content being delivered via SMS and reservations about the spiritual and health consequences accompanying phone use. We use these findings to encourage Information and Communication Technology and Development (ICTD) researchers and practitioners to re-examine the mobile phone. Specifically, we suggest developing interventions that teach farmers how to better use phones and present recommendations for improving their design.

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      ICTD '15: Proceedings of the Seventh International Conference on Information and Communication Technologies and Development
      May 2015
      429 pages
      ISBN:9781450331630
      DOI:10.1145/2737856
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      • IPID: International Network for Postgraduate Students in the area of ICT4D
      • Internet Society: Internet Society
      • BRAC: BRAC
      • Microsoft Research: Microsoft Research
      • ICANN: Internet Corporation For Assigned Names and Numbers
      • IBM: IBM

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      Published: 15 May 2015

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      Author Tags

      1. agriculture
      2. human-computer interaction (HCI)
      3. mobile phones
      4. postcolonial computing
      5. qualitative research
      6. rural
      7. sub-Saharan Africa

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      • IPID
      • Internet Society
      • BRAC
      • Microsoft Research
      • ICANN
      • IBM

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      ICTD '15 Paper Acceptance Rate 22 of 116 submissions, 19%;
      Overall Acceptance Rate 22 of 116 submissions, 19%

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      • (2024)eKichabi v2: Designing and Scaling a Dual-Platform Agricultural Technology in Rural TanzaniaProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642099(1-16)Online publication date: 11-May-2024
      • (2023)Beyond Digital Financial Services: Exploring Mobile Money Agents in Tanzania as General ICT IntermediariesACM Journal on Computing and Sustainable Societies10.1145/36163862:1(1-26)Online publication date: 6-Sep-2023
      • (2023)Exploring the Information Needs of Somaliland Pastoralists: Design Considerations for Digital Climate Adaptation ServicesProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596061(1548-1565)Online publication date: 10-Jul-2023
      • (2023)HCI Research on Agriculture: Competing Sociotechnical Imaginaries, Definitions, and OpportunitiesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581081(1-24)Online publication date: 19-Apr-2023
      • (2023)Extent of adoption of mobile phone applications by smallholder dairy farmers in Tharaka Nithi County, KenyaCogent Food & Agriculture10.1080/23311932.2023.22652259:2Online publication date: 8-Oct-2023
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      • (2020)Can Phones Build Relationships?Proceedings of the 3rd ACM SIGCAS Conference on Computing and Sustainable Societies10.1145/3378393.3402279(219-230)Online publication date: 15-Jun-2020
      • (2019)Towards Auspicious Agricultural Informatization—Implication of Farmers’ Behavioral Intention Apropos of Mobile Phone Use in AgricultureSustainability10.3390/su1122628211:22(6282)Online publication date: 8-Nov-2019
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