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Marketing information on the I-Way: data junkyard or information gold mine?

Authors:

P. K. Kannan,

Ai-Mei Chang,

Andrew B. WhinstonAuthors Info & Claims

Communications of the ACM, Volume 41, Issue 3

Pages 35 - 43

https://doi.org/10.1145/272287.272295

Published: 01 March 1998 Publication History

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Abu Hmeidan T(2024)Utilisation of Marketing Information Systems in the Tourism Marketing SectorMarketing and Big Data Analytics in Tourism and Events10.4018/979-8-3693-3310-5.ch013(231-251)Online publication date: 3-May-2024
https://doi.org/10.4018/979-8-3693-3310-5.ch013
Chen YHsieh YKuslina B(2022)The Effects of Facebook on Use IntentionInternational Journal of Innovation in the Digital Economy10.4018/IJIDE.29249013:1(1-15)Online publication date: 18-Mar-2022
https://dl.acm.org/doi/10.4018/IJIDE.292490
Derbel E(2020)Applying a Flipped Approach Via Moodle: New Perspectives for the Teaching of English LiteratureRecent Advances in Intelligent Systems and Smart Applications10.1007/978-3-030-47411-9_17(295-310)Online publication date: 27-Jun-2020
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Marketing information on the I-Way: data junkyard or information gold mine?

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Published In

Communications of the ACM Volume 41, Issue 3

March 1998

100 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/272287

Editor:
Diane Crawford

Issue’s Table of Contents

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 01 March 1998

Published in CACM Volume 41, Issue 3

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Abu Hmeidan T(2024)Utilisation of Marketing Information Systems in the Tourism Marketing SectorMarketing and Big Data Analytics in Tourism and Events10.4018/979-8-3693-3310-5.ch013(231-251)Online publication date: 3-May-2024
https://doi.org/10.4018/979-8-3693-3310-5.ch013
Chen YHsieh YKuslina B(2022)The Effects of Facebook on Use IntentionInternational Journal of Innovation in the Digital Economy10.4018/IJIDE.29249013:1(1-15)Online publication date: 18-Mar-2022
https://dl.acm.org/doi/10.4018/IJIDE.292490
Derbel E(2020)Applying a Flipped Approach Via Moodle: New Perspectives for the Teaching of English LiteratureRecent Advances in Intelligent Systems and Smart Applications10.1007/978-3-030-47411-9_17(295-310)Online publication date: 27-Jun-2020
https://doi.org/10.1007/978-3-030-47411-9_17
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Grewal DJanakiraman RKalyanam KKannan PRatchford BSong RTolerico S(2010)Strategic Online and Offline Retail Pricing: A Review and Research AgendaJournal of Interactive Marketing10.1016/j.intmar.2010.02.00724:2(138-154)Online publication date: 1-May-2010
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Chang ZTing Z(2008)A Spatial Reusable MAC Protocol for Stable Wireless Sensor Networks2008 4th International Conference on Wireless Communications, Networking and Mobile Computing10.1109/WiCom.2008.886(1-5)Online publication date: Oct-2008
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Marketing Information: A Competitive Analysis

Marketing Information and Marketing Intelligence: Generation of Customer Insights

The information journey of marketing professionals: Incorporating work task-driven information seeking, information judgments, information use, and information sharing

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