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Moving from site to presence with a writing program's online identity

Published: 16 July 2015 Publication History

Abstract

This report explores the activity of a graduate "Digital Rhetoric" class that was largely responsible for the redesign of a stand-alone writing program's institutional website and its migration to a new, institutionally-mandated content management system. Despite notable successes, the class-based project failed to take into account the complex socio-technical networks that inform institutional websites. Building on these findings, the project continues --- not just to improve the website, but to map a "presence" for the department that is both distributed across multiple online publishing platforms and embedded in teaching and research within the program.

References

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Bloomstein, M. Content Strategy at Work. Morgan Kaufmann, Waltham, 2012.
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Halverson, K., and Rach, M. Content Strategy for the Web. New Riders, Berkeley, CA, 2012.
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Hart-Davidson, W., Bernhardt G., McLeod M., Rife, M., Grabill J. Coming to Content Management: Inventing Infrastructure for Organizational Knowledge Work. Technical Communication Quarterly, 17 (1). 10--34.
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Knapp, K., Diggs, J. Meet Jen Almjeld! The School of Writing, Rhetoric and Technical Communication. (Sept.2014), http://www.jmu.edu/stories/wrtc/jen-almjeld-spotlight.shtml.
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Knight, A., Rife, M. C., Alexander, P., Loncharich, L., and DeVoss, D. N. About Face: Mapping Our Institutional Presence. Computers and Composition, 26 (3). 190--202.
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Lambert, J. Digital Storytelling: Capturing Lives, Creating Community. Routledge, New York, 2013.
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Purdy, J. What Can Design Thinking Offer Writing Studies? College Composition and Communication, 65 (4). 612--641.
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Spinuzzi, C., Bowie, J. L., Rodgers, I., and Li, X. Open Systems and Citizenship: Designing a Departmental Web Site As An Open System. Computers and Composition, 20 (2). 168--193.
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Wachter-Boettcher, S. Content Everywhere. Rosenfeld, Brooklyn, 2012.
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Yanosky, R. Institutional Data Management in Higher Education, Research Study from the EDUCAUSE Center for Applied Research, 2009.

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Published In

cover image ACM Conferences
SIGDOC '15: Proceedings of the 33rd Annual International Conference on the Design of Communication
July 2015
239 pages
ISBN:9781450336482
DOI:10.1145/2775441
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • Arizona State University: Arizona State University
  • North Dakota State University: North Dakota State University
  • University of Limerick: University of Limerick
  • Chongqing Acad. Sci. Technol.: Chongqing Academy of Science and Technology
  • Microsoft Research: Microsoft Research
  • XA: Experience Architecture Program, Michigan State University
  • Iowa State University: Iowa State University
  • SIGDOC: ACM Special Interest Group for Design of Communications
  • University of Central Florida: University of Central Florida

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 16 July 2015

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Author Tags

  1. content strategy
  2. design
  3. organizational identity

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  • Research-article

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SIGDOC '15
Sponsor:
  • Arizona State University
  • North Dakota State University
  • University of Limerick
  • Chongqing Acad. Sci. Technol.
  • Microsoft Research
  • XA
  • Iowa State University
  • SIGDOC
  • University of Central Florida

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SIGDOC '15 Paper Acceptance Rate 49 of 82 submissions, 60%;
Overall Acceptance Rate 355 of 582 submissions, 61%

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