End-user recommendations of mobile services: from physical encounters to digital service sharing
Pages 154 - 157
Abstract
Tens of thousands of mobile services and applications are available to end-users through app stores and developer web sites. From these sources, the end-users need to find and select the ones that best suit their needs. Recommendation in different forms and through different mediums from other end-users can act as an additional, and more specific, channel for this purpose. In this paper we present the results of an interview study in which the aim was to explore the motivations and means of recommending mobile services to potential users in people's social circles. We found that recommendations are largely made face-to-face, but the emerging role of social media in recommending services offers possibilities for wide service distribution. Our findings highlight the importance of specific and personal recommendations, pointing to a consideration in incorporating social media tools in app stores and markets. In addition, users should be able to share rich experiences in such tools and provide context-sensitive recommendations based on their experiences.
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Index Terms
- End-user recommendations of mobile services: from physical encounters to digital service sharing
Recommendations
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Published: 03 October 2012
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AcademicMindTrek '12
AcademicMindTrek '12: International Conference on Media of the Future
October 3 - 5, 2012
Tampere, Finland
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MindTrek '12 Paper Acceptance Rate 19 of 43 submissions, 44%;
Overall Acceptance Rate 110 of 207 submissions, 53%
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