research-article

Augmented reality enriches hybrid media

Authors:

Sanni Siltanen,

Maiju AikalaAuthors Info & Claims

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

Pages 113 - 116

https://doi.org/10.1145/2393132.2393155

Published: 03 October 2012 Publication History

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Abstract

In this paper, we describe how hybrid media will change print product's value chain and what kind of opportunities it brings to print media in the future. We interviewed 20 actors of Finnish advertising and media business in order to find out, what kind of opportunities they see that augmented reality (AR) and hybrid media in general bring forward, and what are the critical challenges. One of the key findings was that AR should be part of a broader hybrid media framework. At the moment, the technical performance of smart phones is high enough for AR applications and also the penetration of smart phones is increasing rapidly. Thus markets are ready for mass marker AR applications. According to the results, the actors in print media value chain have mainly very enthusiastic attitude towards augmented reality enriched hybrid media. Especially the interactivity and the new kind of measurability it brings along were found important. The interviewees were unanimous about the components in the hybrid media value chain, although the roles of the actors were not set. The owner of the AR hybrid media framework could vary case-by-case. The need for standardization has been observed.

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Cited By

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Goh ESunar MIsmail A(2024)Tracking Techniques in Augmented Reality for Handheld InterfacesEncyclopedia of Computer Graphics and Games10.1007/978-3-031-23161-2_364(1894-1903)Online publication date: 5-Jan-2024
https://doi.org/10.1007/978-3-031-23161-2_364
Hien Anh TThi Nhung DManh Toan H(2019)Enhancing the Quality of Inserted 3D Object into a Video2019 IEEE-RIVF International Conference on Computing and Communication Technologies (RIVF)10.1109/RIVF.2019.8713724(1-5)Online publication date: Mar-2019
https://doi.org/10.1109/RIVF.2019.8713724
Goh ESunar MIsmail A(2019)Tracking Techniques in Augmented Reality for Handheld InterfacesEncyclopedia of Computer Graphics and Games10.1007/978-3-319-08234-9_364-1(1-10)Online publication date: 22-Apr-2019
https://doi.org/10.1007/978-3-319-08234-9_364-1
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Augmented reality enriches hybrid media

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Published In

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

October 2012

278 pages

ISBN:9781450316378

DOI:10.1145/2393132

Conference Chair:
Artur Lugmayr
Tampere University of Technology, Finland

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 October 2012

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AcademicMindTrek '12

AcademicMindTrek '12: International Conference on Media of the Future

October 3 - 5, 2012

Tampere, Finland

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MindTrek '12 Paper Acceptance Rate 19 of 43 submissions, 44%;

Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

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Goh ESunar MIsmail A(2024)Tracking Techniques in Augmented Reality for Handheld InterfacesEncyclopedia of Computer Graphics and Games10.1007/978-3-031-23161-2_364(1894-1903)Online publication date: 5-Jan-2024
https://doi.org/10.1007/978-3-031-23161-2_364
Hien Anh TThi Nhung DManh Toan H(2019)Enhancing the Quality of Inserted 3D Object into a Video2019 IEEE-RIVF International Conference on Computing and Communication Technologies (RIVF)10.1109/RIVF.2019.8713724(1-5)Online publication date: Mar-2019
https://doi.org/10.1109/RIVF.2019.8713724
Goh ESunar MIsmail A(2019)Tracking Techniques in Augmented Reality for Handheld InterfacesEncyclopedia of Computer Graphics and Games10.1007/978-3-319-08234-9_364-1(1-10)Online publication date: 22-Apr-2019
https://doi.org/10.1007/978-3-319-08234-9_364-1
Raso RCucerca SWerth DLoos P(2017)Automated Augmented Reality Content Creation for Print MediaInformation Systems and Management in Media and Entertainment Industries10.1007/978-3-319-49407-4_12(245-261)Online publication date: 4-Jan-2017
https://doi.org/10.1007/978-3-319-49407-4_12

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Integrating augmented reality into print media: use case analyses and user interface development

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