Saathimobile and the rapid deployment of prototypes to build applications for social enterprise in the developing world
Pages 351 - 356
Abstract
This paper describes a sales, marketing, and inventory management application, SaathiMobile, for the distribution of low-cost sanitary napkins, made out of waste banana fiber, to women in rural areas. It is being pilot tested in Hubli, Karnataka. This product has the potential to have great impact on the health and economic welfare of women in these areas. The product was developed using App Inventor, a rapid prototype deployment environment for Android.
References
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K. Sinha. 70% Can't Afford Sanitary Napkins, Reveals Study. Times of India, Jan. 23, 2011. http://articles.timesofindia.indiatimes.com/2011-01-23/india/28363510_1_women-resort-napkins-menstruating.
[2]
WorldBank's Estimate of 2009 Per Capita GDP, in Constant 2000 USD. 2010. http://data.worldbank.org/country/india
[3]
www.saathipads.com, 2011.
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A. Jhunjhunwala and J. Rangarajan. Connecting the Next Billion: Empowering Rural India. IT Professional, Vol. 13(4), pp. 53--55, July/August 2011.
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A. Savoia. Pretotype It, 2011.
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A. Agüero and H. de Silva. Bottom of the Pyramid Expenditure Patterns on Mobile Phone Services in Selected Emerging Asian Countries. Research Briefs, DIRSI, 2008.
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K. Kalba. The Adoption of Mobile Phones in Emerging Markets: Global Diffusion and the Rural Challenge. International Journal of Communication 2, pp. 631--661, 2008. http://ijoc.org/ojs/index.php/ijoc/article/viewFile/216/179
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S.J. Mano Raj and P. Selvaraj. Social Changes and the Growth of Indian Rural Market: An Invitation to FMCG Sector. International Marketing Conference on Marketing & Society, IIMK, pp. 103--110, April 8-10, 2007. http://dspace.iimk.ac.in/bitstream/2259/381/1/103-110.pdf
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N. Patel. Not Your Average Farmer: Designing for Lead Users in ICT4D Research. interactions, ACM New York, NY, USA, Vol. 17(5), September/October 2010. http://dl.acm.org/citation.cfm?id=1836229&bnc=1
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D. Wolber, H. Abelson, E. Spertus and L. Looney. App Inventor: Create Your Own Android Apps. Sebastopol, CA: O'Reilly, 2011.
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Published In
December 2011
517 pages
ISBN:9781450310116
DOI:10.1145/2185216
- General Chairs:
- Rajagopala Chidambaram,
- P. Venkat Rangan,
- Satish K. Tripathi,
- Prasant Mohapatra,
- Program Chairs:
- Maneesha V. Ramesh,
- Maarten van Steen
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Published: 18 December 2011
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ACWR '11: International Conference on Wireless Technologies for Humantiarian Relief ( ACWR 2011 )
December 18 - 21, 2011
Kollam, Kerala, Amritapuri, India
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