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Audience measurement and digitalisation: digital tv and internet

Authors:

Jo PiersonAuthors Info & Claims

EuroITV '11: Proceedings of the 9th European Conference on Interactive TV and Video

Pages 97 - 100

https://doi.org/10.1145/2000119.2000138

Published: 29 June 2011 Publication History

Abstract

The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.

References

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CASTELLS, M. Communication power. Oxford, Oxford University, 2009, p. 571

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HOFFMAN D., NOVAK T. Advertising pricing models for the world wide web, in: KAHIN B., VARIAN H., ed.s. Internet publishing and beyond. Massachusetts, The MIT Press, 2000, p. 45--61

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KÜNG, L. Strategic management in the media. Theory to practice. London, Sage, 2008, p.248

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MILLER P., Made-to-order and Standardized audiences: Forms of reality in audience measurement, in: ETTEMA J., WHITNEY D., ed.s. Audiencemaking: How the media create the audience. California, Sage, 1994, p. 57--74.

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VAN DEN BROECK, W. From analogue to digital: the silent (r)evolution? Doctoral Thesis. Brussels, Vrije Universiteit Brussel, 2011, p. 455

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WEBSTER J., PHALEN P. Victim, consumer or commodity? Audience models in communication policy, in: ETTEMA J., WHITNEY D., ed.s. Audiencemaking: How the media create the audience. California, Sage, 1994, p. 19--37.

Cited By

Polo-López MMiotto GFondevila-Gascón J(2018)My Time: Incidencia de la televisión a la carta en la evolución del prime time en EspañaRevista Latina de Comunicación Social10.4185/RLCS-2018-1253(208-227)Online publication date: 4-Feb-2018
https://doi.org/10.4185/RLCS-2018-1253
Basilio SMoreno MBarrére EPaolini PCremonesi PLekakos G(2013)Supporting interaction and audience analysis in interactive TV systemsProceedings of the 11th European Conference on Interactive TV and Video10.1145/2465958.2465977(23-30)Online publication date: 24-Jun-2013
https://dl.acm.org/doi/10.1145/2465958.2465977
Brandtzæg P(2012)Understanding Cyber Behavior in EuropeEncyclopedia of Cyber Behavior10.4018/978-1-4666-0315-8.ch100(1234-1249)Online publication date: 2012
https://doi.org/10.4018/978-1-4666-0315-8.ch100

Index Terms

Audience measurement and digitalisation: digital tv and internet
1. General and reference
  1. Document types
    1. Surveys and overviews

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Information

Published In

cover image ACM Conferences

EuroITV '11: Proceedings of the 9th European Conference on Interactive TV and Video

June 2011

266 pages

ISBN:9781450306027

DOI:10.1145/2000119

General Chairs:
Manuel José Damásio
Universidade Lusófona de Humanidades e Tecnologias, Portugal
,
Gustavo Cardoso
Lisbon Internet and Networks Institute, Portugal
,
Program Chairs:
Célia Quico
Universidade Lusófona de Humanidades e Tecnologias, Portugal
,
David Geerts
CUO, IBBT / K.U. Leuven, Belgium

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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COFAC: COFAC / Universidade Lusofona de Humanidades e Tecnologías

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 June 2011

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EuroITV '11

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EuroITV '11: 9th International Interactive TV&Video Conference

June 29 - July 1, 2011

Lisbon, Portugal

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Overall Acceptance Rate 52 of 149 submissions, 35%

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Cited By

Polo-López MMiotto GFondevila-Gascón J(2018)My Time: Incidencia de la televisión a la carta en la evolución del prime time en EspañaRevista Latina de Comunicación Social10.4185/RLCS-2018-1253(208-227)Online publication date: 4-Feb-2018
https://doi.org/10.4185/RLCS-2018-1253
Basilio SMoreno MBarrére EPaolini PCremonesi PLekakos G(2013)Supporting interaction and audience analysis in interactive TV systemsProceedings of the 11th European Conference on Interactive TV and Video10.1145/2465958.2465977(23-30)Online publication date: 24-Jun-2013
https://dl.acm.org/doi/10.1145/2465958.2465977
Brandtzæg P(2012)Understanding Cyber Behavior in EuropeEncyclopedia of Cyber Behavior10.4018/978-1-4666-0315-8.ch100(1234-1249)Online publication date: 2012
https://doi.org/10.4018/978-1-4666-0315-8.ch100

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