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Audiovisual consumption as the interplay of objects, texts and contexts

Published: 29 June 2011 Publication History

Abstract

Recently, the choices to consume audiovisual content have increased steadily. Content is now delivered through various digital channels and is played back by an abundance of devices. Moreover, the number of spatial and social contexts that afford consumption is equally increasing.
The question now arises how these three diversifying components(content, device and context) interact with each other. Therefore, we subscribe to the concept of a triple articulation of media technologies that is rooted within domestication theory. It postulates that media technologies are meaningful in their physical presence (object), their capabilities to transfer meaningful messages (media text) and their contextual encapsulation (context). However, the question remains whether such a three-fold approach is manageable and relevant.
In this paper, based on an empirical multi-method study, we demonstrate the practical relevance of the triple articulation concept in audiovisual media consumption within the context of convergence. Moreover, we discuss its implications and formulate recommendations concerning the adoption of this perspective in future research on audiovisual media consumption. The results show that all three articulations bear specific meanings. Moreover, abundant evidence is found for all three articulations to contribute independently to the overall meaning of audiovisual consumption. We conclude that the triple articulation concept within domestication theory has the potential to serve as a framework to study relevant factors in the formation and exercise of media habits and everyday routines.

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    cover image ACM Conferences
    EuroITV '11: Proceedings of the 9th European Conference on Interactive TV and Video
    June 2011
    266 pages
    ISBN:9781450306027
    DOI:10.1145/2000119
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 29 June 2011

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    Author Tags

    1. audiovisual media
    2. convergence
    3. domestication
    4. triple articulation

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