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How revealing are eye-movements for understanding web engagement in young children

Published: 07 May 2011 Publication History

Abstract

This paper presents a critical review of eye tracking as a research approach and evaluates its potential for usability testing in pre-school children. We argue that eye-tracking data is useful for assessing web engagement in this age-group, but only if triangulated against other usability methods. Recommendations for potential usability methods to use in tandem with eye-tracking are presented as part of a work in progress within a joint partner project between the University of Salford (UK) and the British Broadcasting Corporation (BBC) exploring best-fit methodologies for understanding web engagement in young children.

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Cited By

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  • (2024)Exploring User Engagement Through an Interaction Lens: What Textual Cues Can Tell Us about Human-Chatbot InteractionsProceedings of the 6th ACM Conference on Conversational User Interfaces10.1145/3640794.3665536(1-14)Online publication date: 8-Jul-2024
  • (2018)Engagement in HCIACM Computing Surveys10.1145/323414951:5(1-39)Online publication date: 19-Nov-2018
  • (2015)Evaluation of Multimedia Educational Materials Using Eye TrackingProcedia - Social and Behavioral Sciences10.1016/j.sbspro.2015.07.366197(2236-2243)Online publication date: Jul-2015
  • Show More Cited By

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    cover image ACM Conferences
    CHI EA '11: CHI '11 Extended Abstracts on Human Factors in Computing Systems
    May 2011
    2554 pages
    ISBN:9781450302685
    DOI:10.1145/1979742

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    New York, NY, United States

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    Published: 07 May 2011

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    View all
    • (2024)Exploring User Engagement Through an Interaction Lens: What Textual Cues Can Tell Us about Human-Chatbot InteractionsProceedings of the 6th ACM Conference on Conversational User Interfaces10.1145/3640794.3665536(1-14)Online publication date: 8-Jul-2024
    • (2018)Engagement in HCIACM Computing Surveys10.1145/323414951:5(1-39)Online publication date: 19-Nov-2018
    • (2015)Evaluation of Multimedia Educational Materials Using Eye TrackingProcedia - Social and Behavioral Sciences10.1016/j.sbspro.2015.07.366197(2236-2243)Online publication date: Jul-2015
    • (2012)Multiple Methods to Test UsabilityProceedings of the 2012 Fourth International Symposium on Information Science and Engineering10.1109/ISISE.2012.38(141-143)Online publication date: 14-Dec-2012

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