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When are users comfortable sharing locations with advertisers?

Authors:

Patrick Gage Kelley,

Michael Benisch,

Lorrie Faith Cranor,

Norman SadehAuthors Info & Claims

CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Pages 2449 - 2452

https://doi.org/10.1145/1978942.1979299

Published: 07 May 2011 Publication History

Abstract

As smartphones and other mobile computing devices have increased in ubiquity, advertisers have begun to realize a more effective way of targeting users and a promising area for revenue growth: location-based advertising. This trend brings to bear new questions about whether or not users will adopt products involving this potentially invasive form of advertising and what sorts of protections they should be given. Our real-world user study of 27 participants echoes earlier findings that users have significant privacy concerns regarding sharing their locations with advertisers. However, we examine these concerns in more detail and find that they are complex (e.g., relating not only to the quantity of ads, but the locations and times at which they are received). With advanced privacy settings, users stated they would feel more comfortable and share more information than with a simple opt-in/opt-out mechanism.

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Cited By

Radway SQuintanilla KLudden CVotipka D(2024)An Investigation of US Universities' Implementation of FERPA Student Directory Policies and Student Privacy PreferencesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642066(1-35)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642066
Sergeeva ARohles BDistler VKoenig V(2023)“We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising EmailsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581163(1-21)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3581163
Ma YZhou QTag BSarsenbayeva ZKnibbe JGoncalves J(2023)“Hello, Fellow Villager!”: Perceptions and Impact of Displaying Users’ Locations on WeiboHuman-Computer Interaction – INTERACT 202310.1007/978-3-031-42286-7_29(511-532)Online publication date: 25-Aug-2023
https://doi.org/10.1007/978-3-031-42286-7_29
Show More Cited By

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Published In

cover image ACM Conferences

CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

May 2011

3530 pages

ISBN:9781450302289

DOI:10.1145/1978942

General Chair:
Desney Tan
Microsoft Research
,
Program Chairs:
Geraldine Fitzpatrick
Vienna University of Technology
,
Carl Gutwin
University of Saskatchewan
,
Bo Begole
PARC
,
Wendy A. Kellogg
IBM Research

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

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Published: 07 May 2011

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CHI '11: CHI Conference on Human Factors in Computing Systems

May 7 - 12, 2011

BC, Vancouver, Canada

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CHI '11 Paper Acceptance Rate 410 of 1,532 submissions, 27%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Cited By

Radway SQuintanilla KLudden CVotipka D(2024)An Investigation of US Universities' Implementation of FERPA Student Directory Policies and Student Privacy PreferencesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642066(1-35)Online publication date: 11-May-2024
Sergeeva ARohles BDistler VKoenig V(2023)“We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising EmailsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581163(1-21)Online publication date: 19-Apr-2023
Ma YZhou QTag BSarsenbayeva ZKnibbe JGoncalves J(2023)“Hello, Fellow Villager!”: Perceptions and Impact of Displaying Users’ Locations on WeiboHuman-Computer Interaction – INTERACT 202310.1007/978-3-031-42286-7_29(511-532)Online publication date: 25-Aug-2023
Garfinkel SLipford H(2022)Usable SecurityundefinedOnline publication date: 7-Mar-2022
Gonçalves TJerónimo PCorreia J(2021)Local News and Geolocation Technology in the Case of PortugalPublications10.3390/publications90400539:4(53)Online publication date: 11-Nov-2021
Bandy JHecht B(2021)Errors in Geotargeted Display AdvertisingProceedings of the ACM on Human-Computer Interaction10.1145/34491665:CSCW1(1-19)Online publication date: 22-Apr-2021
Hojati MFarmer CFeick RRobertson C(2021)Decentralized geoprivacy: leveraging social trust on the distributed webInternational Journal of Geographical Information Science10.1080/13658816.2021.193123635:12(2540-2566)Online publication date: 4-Jun-2021
Poikela MPoikela M(2019)IntroductionPerceived Privacy in Location-Based Mobile System10.1007/978-3-030-34171-8_1(1-12)Online publication date: 19-Dec-2019
Hatamian MKitkowska AKorunovska JKirrane S(2018)“It’s Shocking!": Analysing the Impact and Reactions to the A3: Android Apps Behaviour AnalyserData and Applications Security and Privacy XXXII10.1007/978-3-319-95729-6_13(198-215)Online publication date: 16-Jul-2018
Lai HWirasinghe RMark GFussell SLampe Cschraefel mHourcade JAppert CWigdor D(2017)Applied Research for Advertising ProductsProceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems10.1145/3027063.3053338(1144-1151)Online publication date: 6-May-2017
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