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Everyday favors: a case study of a local online gift exchange system

Published: 07 November 2010 Publication History

Abstract

This paper focuses on online gift exchange in a setting where online and offline interactions are tightly intertwined and most of the exchanges require face-to-face interaction to be completed. We present a local online gift exchange system, Kassi, and a seven-month case study of its use. Based on survey material and logs of system usage, we analyze users' motivations to contribute to the system and the community. While most users held favorable attitudes towards the system, many reasons for not using the service were found. We set our findings into perspective by discussing different ways of defining participation, measuring use, and qualifying different types of contributions. We argue that when users try to fit a system into their everyday lives, designers should consider supporting such efforts - even if user behavior does not match expectations. Designers who encourage emergent and unanticipated behaviors can enhance users' sense of participation and encourage the leap from intention to realized action.

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    cover image ACM Conferences
    GROUP '10: Proceedings of the 2010 ACM International Conference on Supporting Group Work
    November 2010
    378 pages
    ISBN:9781450303873
    DOI:10.1145/1880071
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 07 November 2010

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    Author Tags

    1. computer-mediated communication
    2. gift economies
    3. online community
    4. social exchange

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    November 7 - 10, 2010
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