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View all- Giesteira BSilva JSarmento TAbreu PRestivo M(2021)Carnival PlayHandbook of Research on Solving Modern Healthcare Challenges With Gamification10.4018/978-1-7998-7472-0.ch012(206-242)Online publication date: 2021
In previous research, MVAS subscribers have been regarded as technology users. By adopting the service-dominant logic perspective from the service management discipline, this study proposes and empirically tests a model integrating both technology user ...
The ever-increasing number of mobile device users has also raised the users' expectation of mobile services accordingly. This phenomenon has given pressures to the mobile service providers to improve their services in order to stay competitive in the ...
The purpose of this study is to (1) understand the role of mobile service innovation, (2) investigate the extent of innovation orientation, IT readiness and alliance management capability enabling mobile service innovation, (3) realize whether mobile ...
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