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Mobile service experiences: qualitative study with a broader perspective

Published: 07 September 2010 Publication History

Abstract

The increasing usage of mobile technologies for service provision has created the need to understand customer mobile service experiences and to integrate designer's and technology's perspectives for the design of successful mobile services. This paper presents the results of a qualitative study with 44 mobile service customers, providing an in-depth understanding of the experience factors that contribute to design improved mobile services. The study' results indicate that traditional interface factors, such as usefulness and ease of use, continue to be important. However, the study reveals that contextual factors, such as the social environment and service atmosphere, are very important for the mobile service experience. These results reinforce the need to adopt a broader view of the experience factors for the effective design of mobile services.

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    MobileHCI '10: Proceedings of the 12th international conference on Human computer interaction with mobile devices and services
    September 2010
    552 pages
    ISBN:9781605588353
    DOI:10.1145/1851600
    • General Chairs:
    • Marco de Sá,
    • Luís Carriço,
    • Program Chair:
    • Nuno Correia

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 07 September 2010

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    Author Tags

    1. mobile services
    2. service experience
    3. service innovation

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    MobileHCI '10 Paper Acceptance Rate 46 of 225 submissions, 20%;
    Overall Acceptance Rate 202 of 906 submissions, 22%

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    • (2021)Carnival PlayHandbook of Research on Solving Modern Healthcare Challenges With Gamification10.4018/978-1-7998-7472-0.ch012(206-242)Online publication date: 2021

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