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Creating context as you go

Published: 30 September 2009 Publication History

Abstract

In this paper, we discuss how a short-range wireless communication scheme called Mobile Encounter Network (MEN) can provide additional value for both the consumer and the service/product provider (the company). When used as an information search system on the market environment, a MEN-based system allows services and products being promoted at the location they are available. From the customer's point of view, MEN may provide a "digitally augmented vision", an enhanced view to the current environment. Combined with a set of filtering and search rules this may provide a self-manageable context combining the user's own personal environment and preferences to the services and features available in the current surroundings. An imaginary case study of this kind of system in execution is provided. The conclusion is that such method may can generate additional revenue to the company and please the customers' buying process.

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Cited By

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  • (2012)A Semantics-based Approach to Large-Scale Mobile Social NetworkingMobile Networks and Applications10.1007/s11036-011-0330-617:2(192-205)Online publication date: 1-Apr-2012
  • (2010)BlueLearnProceedings of the 2010 Fifth International Conference on Internet and Web Applications and Services10.1109/ICIW.2010.69(417-419)Online publication date: 9-May-2010

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  1. Creating context as you go

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      cover image ACM Conferences
      MindTrek '09: Proceedings of the 13th International MindTrek Conference: Everyday Life in the Ubiquitous Era
      September 2009
      254 pages
      ISBN:9781605586335
      DOI:10.1145/1621841
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      New York, NY, United States

      Publication History

      Published: 30 September 2009

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      Author Tags

      1. ad hoc networks
      2. marketing
      3. mobile networks
      4. peer-to-peer networks
      5. short range wireless communication

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      MindTrek '09
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      MindTrek '09: Academic MindTrek 2009
      September 30 - October 2, 2009
      Tampere, Finland

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      Overall Acceptance Rate 110 of 207 submissions, 53%

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      View all
      • (2012)A Semantics-based Approach to Large-Scale Mobile Social NetworkingMobile Networks and Applications10.1007/s11036-011-0330-617:2(192-205)Online publication date: 1-Apr-2012
      • (2010)BlueLearnProceedings of the 2010 Fifth International Conference on Internet and Web Applications and Services10.1109/ICIW.2010.69(417-419)Online publication date: 9-May-2010

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