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Alternative scenarios to the

Published: 01 February 2008 Publication History

Abstract

A test of alternative formats to Web banner ads.

References

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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 51, Issue 2
Alternate reality gaming
February 2008
84 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1314215
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 February 2008
Published in CACM Volume 51, Issue 2

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