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Case study on phone survey for customer satisfaction

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Connie BrownAuthors Info & Claims

SIGDOC '91: Proceedings of the 9th annual international conference on Systems documentation

Pages 159 - 167

https://doi.org/10.1145/122778.122802

Published: 01 October 1991 Publication History

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References

[1]

Dolinsky, Arthur; "Considering the Competition in Strategy Development: An Extension of Importance-Performance Analysis;" AMA; HJCM, Vol. 11, No. 1, March 1991.

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[2]

Sethna, Beheruz; "Extensions and Testing of Importance- Performance Analysis;" Business Economics; September 1982; pages 28 through 31.

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[3]

Martilla, John and James, "Importance-Performance Analysis;" Journal of Marketing; 1977; pages 77 thru 79.

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[4]

Lehmann, Donal; "Market Research and Analysis" Second Edition, Richard D. irwin, Inc. 1985, pages 282 through 287.

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Index Terms

Case study on phone survey for customer satisfaction
1. Human-centered computing
  1. Human computer interaction (HCI)
2. Social and professional topics
  1. Professional topics
    1. Management of computing and information systems

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Published In

SIGDOC '91: Proceedings of the 9th annual international conference on Systems documentation

October 1991

161 pages

ISBN:089791452X

DOI:10.1145/122778

Chairmen:
R. John Brockmann
Univ. of Delaware, Newark
,
Barbara Mirel
Illinois Institute of Technology, Chicago, IL

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 October 1991

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SIGDOC

SIGDOC90: 8th Annual Conference on Systems Documentation

Illinois, Chicago, USA

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Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

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The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students