In our on-going e?commerce research programme, we are employing techniques from HCI, cognitive psychology, social psychology, and marketing and adapting them to investigate customer behaviour with e?commerce environments. Our aim is to investigate the influencing factors beyond the usability of the website that shape the customer's expectations and subsequent experience with e?commerce. In this paper, we propose an empirically-grounded model of customer's purchase and consumption behaviour (derived as a part of our research) that supports systematic choice of techniques for the customer-centred design and evaluation of e?commerce environments. Our aim is not to provide a handbook of techniques but to share experiences of applying complementary techniques for investigating different facets of customer behaviour with e?commerce. This paper is meant to serve as a resource for researchers and practitioners who are involved in research, design and evaluation of e?commerce environments.

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Cited By

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Cao HChen ZCheng MZhao SWang TLi Y(2021)You Recommend, I BuyProceedings of the ACM on Human-Computer Interaction10.1145/34491415:CSCW1(1-25)Online publication date: 22-Apr-2021
https://dl.acm.org/doi/10.1145/3449141
Moser CPhelan CResnick PSchoenebeck SReinecke KMark GFussell SLampe Cschraefel mHourcade JAppert CWigdor D(2017)No Such Thing as Too Much ChocolateProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025778(4358-4369)Online publication date: 2-May-2017
https://dl.acm.org/doi/10.1145/3025453.3025778
Moczarny Ide Villiers Mvan Biljon JKroeze Jde Villiers R(2012)How can usability contribute to user experience?Proceedings of the South African Institute for Computer Scientists and Information Technologists Conference10.1145/2389836.2389862(216-225)Online publication date: 1-Oct-2012
https://dl.acm.org/doi/10.1145/2389836.2389862
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Index Terms

Evaluating e-commerce environments: approaches to cross-disciplinary investigation
1. Human-centered computing
  1. Collaborative and social computing

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CHI EA '06: CHI '06 Extended Abstracts on Human Factors in Computing Systems

April 2006

1914 pages

ISBN:1595932984

DOI:10.1145/1125451

Conference Chair:
Gary Olson
University of Michigan, Ann Arbor, MI
,
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Robin Jeffries
Google, USA

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Cao HChen ZCheng MZhao SWang TLi Y(2021)You Recommend, I BuyProceedings of the ACM on Human-Computer Interaction10.1145/34491415:CSCW1(1-25)Online publication date: 22-Apr-2021
https://dl.acm.org/doi/10.1145/3449141
Moser CPhelan CResnick PSchoenebeck SReinecke KMark GFussell SLampe Cschraefel mHourcade JAppert CWigdor D(2017)No Such Thing as Too Much ChocolateProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025778(4358-4369)Online publication date: 2-May-2017
https://dl.acm.org/doi/10.1145/3025453.3025778
Moczarny Ide Villiers Mvan Biljon JKroeze Jde Villiers R(2012)How can usability contribute to user experience?Proceedings of the South African Institute for Computer Scientists and Information Technologists Conference10.1145/2389836.2389862(216-225)Online publication date: 1-Oct-2012
https://dl.acm.org/doi/10.1145/2389836.2389862
Guo DLiu ZGuo ZQian K(2007)A user experience study on C2C e-commerce localization in chinaProceedings of the 2nd international conference on Usability and internationalization10.5555/1783969.1784013(363-371)Online publication date: 22-Jul-2007
https://dl.acm.org/doi/10.5555/1783969.1784013
Guo DLiu ZGuo ZQian K(2007)A User Experience Study on C2C E-Commerce Localization in ChinaUsability and Internationalization. Global and Local User Interfaces10.1007/978-3-540-73289-1_42(363-371)Online publication date: 2007
https://doi.org/10.1007/978-3-540-73289-1_42

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Online Grocery Shopping: Identifying Change in Consumption Practices