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Perceptual antecedents of user attitude in electronic commerce

Authors:

Marios KoufarisAuthors Info & Claims

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, Volume 37, Issue 2-3

Pages 42 - 50

https://doi.org/10.1145/1161345.1161353

Published: 19 September 2006 Publication History

Abstract

This paper examines three cognitive antecedents of Web user attitude toward a commercial website -- perceived informativeness, perceived entertainment, and perceived irritation. We tested the theoretical relationships between the three cognitive antecedents, attitude toward the site, and intention to return to the site using Partial Least Squares (PLS) with data collected in a field study of three e-commerce websites. The model explains a high percentage of the variance in attitude toward the site and intention to return and all the coefficients in the model are significant. We conclude that both perceived informativeness and perceived entertain-ment are significantly and positively related to attitude toward the site, while perceived irritation is significantly and negatively related to attitude toward the site. We also conclude that attitude toward the site is significantly and positively related to a user's intention to return to the site.

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Cited By

Moon HYoun CJung H(2024)The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand AttitudeJournal of the Korean Society of Costume10.7233/jksc.2024.74.2.08174:2(81-94)Online publication date: 30-Apr-2024
https://doi.org/10.7233/jksc.2024.74.2.081
Yin PAreeprayolkij W(2024)Exploring the Impact of Live-streaming Shopping On Chinese Customers’ Experience in the Domestic Cosmetic Industry2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)10.1109/ECTIDAMTNCON60518.2024.10480064(469-474)Online publication date: 31-Jan-2024
https://doi.org/10.1109/ECTIDAMTNCON60518.2024.10480064
Agrawal ASharma DMishra MShah MAlam MKhandelwal V(2024)How to cook a meme: exploring content strategies in brand and user-generated memes on InstagramCogent Business & Management10.1080/23311975.2024.236600111:1Online publication date: 19-Jun-2024
https://doi.org/10.1080/23311975.2024.2366001
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Index Terms

Perceptual antecedents of user attitude in electronic commerce
1. Applied computing
  1. Document management and text processing
    1. Document preparation
      1. Multi / mixed media creation
  2. Electronic commerce
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Hypertext / hypermedia

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Published In

cover image ACM SIGMIS Database: the DATABASE for Advances in Information Systems

ACM SIGMIS Database: the DATABASE for Advances in Information Systems Volume 37, Issue 2-3

Spring-Summer 2006

178 pages

ISSN:0095-0033

EISSN:1532-0936

DOI:10.1145/1161345

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Copyright © 2006 Authors.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 September 2006

Published in SIGMIS Volume 37, Issue 2-3

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Cited By

Moon HYoun CJung H(2024)The Effect of the Gamification of Brand Communication Using Personality Tests on Communication Attitude and Brand AttitudeJournal of the Korean Society of Costume10.7233/jksc.2024.74.2.08174:2(81-94)Online publication date: 30-Apr-2024
https://doi.org/10.7233/jksc.2024.74.2.081
Yin PAreeprayolkij W(2024)Exploring the Impact of Live-streaming Shopping On Chinese Customers’ Experience in the Domestic Cosmetic Industry2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)10.1109/ECTIDAMTNCON60518.2024.10480064(469-474)Online publication date: 31-Jan-2024
https://doi.org/10.1109/ECTIDAMTNCON60518.2024.10480064
Agrawal ASharma DMishra MShah MAlam MKhandelwal V(2024)How to cook a meme: exploring content strategies in brand and user-generated memes on InstagramCogent Business & Management10.1080/23311975.2024.236600111:1Online publication date: 19-Jun-2024
https://doi.org/10.1080/23311975.2024.2366001
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