A theoretical framework to characterize multichannel interaction in electronic commerce
Pages 48 - 55
Abstract
This paper presents an initial study of multichannel interactions within the framework of the E-Marketing. A analysis and prediction theoretical framework, based on the one hand on concepts resulting from psycholinguistics, and the other hand on information theories, more managerial, is proposed. An initial synthesis in terms of index properties of the channels is given. Lastly, some multichannel scenarios and devices are described in detail.
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- A theoretical framework to characterize multichannel interaction in electronic commerce
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Published In
November 2003
313 pages
ISBN:1581138032
DOI:10.1145/1063669
- Conference Chair:
- Khaldoun Zreik,
- Editor:
- Thomas Baudel,
- Program Chairs:
- Christophe Kolski,
- Eric Brangier
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Published: 25 November 2003
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