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VR 360º and its impact on the immersion of viewers of suspense AV content

  • 1173: Interaction in Immersive Experiences
  • Published:
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Abstract

With the development of new technologies, audio-visual (AV) content creators are looking for more immersive experiences, so a greater involvement of the viewer with the action and the narrative occur. Based on this vision, virtual reality (VR) is increasingly considered a tempting option for the world of entertainment. VR 360º AV content is beginning to emerge, allowing greater immersion for the spectator. In the cinematic genre of suspense, VR 360º has high potential to provide a more impacting experience for the spectators. However, it is necessary to confirm whether this potential is true. In this sense, the study focused on the production of an AV content of suspense and its adaptation to three different formats (2D, 360º and VR 360º), with the objective of understanding the impact on the immersion of the spectators when they watch VR 360º, in comparison with the other formats. Three tests were performed in the laboratory, with sample of 36 participants in total. In order to understand the immersive differences, each test consisted of 12 participants, in which they all watched the same suspense content, an adaptation of The Tell-Tale Heart by Edgar Allen Poe, but in different formats. The results showed that the VR 360º format intensifies perceptual immersion but decreases narrative immersion, when compared to 2D and 360º formats. Also is shown that the fact that narrative immersion has decreased in this format is a consequence of the user being allowed a 360º stereoscopic view with the Head-Mounted Display (HMD).

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Authors and Affiliations

  1. DigiMedia, Department of Communication and Art, University of Aveiro, Aveiro, Portugal

    Tiffany Marques, Mário Vairinhos & Pedro Almeida

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  1. Tiffany Marques
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  2. Mário Vairinhos
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  3. Pedro Almeida
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Correspondence to Tiffany Marques.

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Marques, T., Vairinhos, M. & Almeida, P. VR 360º and its impact on the immersion of viewers of suspense AV content. Multimed Tools Appl 80, 31021–31038 (2021). https://doi.org/10.1007/s11042-021-11067-9

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  • DOI: https://doi.org/10.1007/s11042-021-11067-9

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