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Developing and validating a model explaining the assimilation process of RFID: An empirical study

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Abstract

In this research we studied the assimilation process of a technological innovation (i.e. technovation) called Radio Frequency Identification (RFID). Like many other technovations, RFID is considered as a revolutionary one, but its assimilation is an evolutionary process. Here, we extended the conventional assimilation theories and initiated an intellectual argument by introducing extension as an important stage of assimilation, which is contextual and highly relevant for RFID assimilation process. Data for the empirical tests were collected via survey from 221 livestock farms in Australia that are using RFID for livestock identification and tracing. We examined ten Technology-Organization-Environmental (TOE) factors on four stages of RFID assimilation process. Empirical results, based on Partial Least Square (PLS)-based Structural Equation Modelling (SEM), suggest that assimilation of RFID technovation does involve four stages: initiation, adoption, routinization, and extension. We also found that one single factor may have different effect on different stages of assimilation, which may even be different directioned. For instance, external environmental uncertainty has a positive impact on RFID adoption while it has a negative impact on RFID extension. The paper discusses the results and practical implications in detail.

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Acknowledgment

The authors would like to thank the anonymous corresponding editor of the paper and two reviewers for their constructive comments and suggestions for improvement of this paper.

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Authors and Affiliations

  1. School of Business, North South University, Bashundhara, Dhaka, 1229, Bangladesh

    Mohammad Alamgir Hossain

  2. School of Marketing, Curtin University, GPO Box U1987, Perth, 6845, WA, Australia

    Mohammed Quaddus

  3. EMS Research, Perth, WA, Australia

    Nazrul Islam

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  1. Mohammad Alamgir Hossain
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Correspondence to Mohammad Alamgir Hossain.

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Hossain, M.A., Quaddus, M. & Islam, N. Developing and validating a model explaining the assimilation process of RFID: An empirical study. Inf Syst Front 18, 645–663 (2016). https://doi.org/10.1007/s10796-014-9537-y

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