Abstract
This paper examines the potential for Sowa's conceptual graphs to improve practical strategic management decision making in business activity, by a detailed comparison between conceptual graphs and Eden's already established strategic business-level cognitive mapping technique. An appropriate, contemporary and realistic example of an office relocation problem is used to explore the comparison, which reveals that conceptual graphs do indeed significantly enhance Eden's technique. The paper therefore calls for this avenue to be exploited further for the benefit of strategic decision making, given its highly qualitative nature resulting in it being most difficultto-model aspect of business activity.
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References
J. F. Sowa; Conceptual Structures: Information Processing in Mind and Machine, Addison-Wesley, 1984.
S. Polovina; The Suitability of Conceptual Graphs in Strategic Management Accountancy, PhD Thesis, Loughborough University of Technology, UK, 1993.
C. Eden; “Working on Problems Using Cognitive Mapping”, Operations Research in Management, Littlechild, Stephen; Shutler, Maurice (eds.), Prentice-Hall, 1991.
G. Kelly; The Psychology of Personal Constructs, Norton, New York, 1955.
F.R. Ackerman, S.A. Cropper, C.L. Eden; “Cognitive Mapping for Community Operational Research-A User's Guide”, Operational Research Tutorial Papers, A.G. Mumford, T.C. Bailey (eds.), Operational Research Society, 1991.
R. Kowalski; Logic for Program Solving, Amsterdam, North-Holland, 1979.
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© 1997 Springer-Verlag Berlin Heidelberg
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Polovina, S. (1997). Assessing sowa's conceptual graphs for effective strategic management decisions, based on a comparative study with eden's cognitive mapping. In: Lukose, D., Delugach, H., Keeler, M., Searle, L., Sowa, J. (eds) Conceptual Structures: Fulfilling Peirce's Dream. ICCS 1997. Lecture Notes in Computer Science, vol 1257. Springer, Berlin, Heidelberg. https://doi.org/10.1007/BFb0027898
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DOI: https://doi.org/10.1007/BFb0027898
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