Abstract
Personal computer technology has provided a major opportunity to develop revolutionary approaches to the solution of business problems. While applications of artificial intelligence and expert systems are rapidly emerging, few have been developed in the sales management area. Specifically, this paper proposes the creation of an expert system to enhance sales management activities and their coordination with the entire marketing function within an organization.
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Steinberg, M., Plank, R.E. Expert systems: The integrative sales management tool of the future. JAMS 15, 55–62 (1987). https://doi.org/10.1007/BF02723403
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DOI: https://doi.org/10.1007/BF02723403