[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
Skip to main content

Components of a Digital Transformation Strategy: A South African Perspective

  • Conference paper
  • First Online:
Proceedings of Sixth International Congress on Information and Communication Technology

Abstract

Most organisations have begun to take the phenomenon of digital transformation very seriously and in response, they have adopted a digital transformation strategy (DTS) to guide them on the journey to being digitally transformed. Despite the impetus to adopt a DTS, most organisations lack the understanding of what a DTS entails and the components of such a strategy. In an effort to bring better understanding on the components of a DTS, this study adopted a qualitative research approach and collected research data using an Internet-mediated questionnaire. Our research findings revealed that most organisations have recently adopted a DTS within the last 10 years with the exception of a few. Furthermore, our research findings reveal that a DTS must incorporate the following components, digitisation of the customer experience, digitisation of products and services, digitisation employee ways of working and digitisation of business processes. Our findings also revealed that a DTS leverages digital technologies enabling the organisation to compete, innovate, grow and achieve its business strategy. These results have implications for academics; our study adds to the digital transformation body of knowledge and specifically the components of a DTS. We also propose a definition of a DTS based on our findings of DTS components. For practitioners, managers formulating and refining their DTS can use the DTS components as a benchmark of what to incorporate in their DTS.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
£29.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
GBP 19.95
Price includes VAT (United Kingdom)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
GBP 159.50
Price includes VAT (United Kingdom)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
GBP 199.99
Price includes VAT (United Kingdom)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Enhuber M (2015) Art, space and technology: how the digitisation and digitalisation of art space affect the consumption of art—a critical approach. Digit Creat 26(2):1–17. https://doi.org/10.1080/14626268.2015.1035448

    Article  Google Scholar 

  2. Chanias S, Hess T (2016) Understanding digital transformation strategy formation: insights from Europe’s automotive industry. In: Proceedings of the 20th pacific asia conference on information systems (PACIS 2016). Chiayi

    Google Scholar 

  3. Zimmer M (2019) Improvising digital transformation: strategy unfolding in acts of organizational improvisation. In: Twenty-fifth Americas conference on information systems. Cancun

    Google Scholar 

  4. Albukhitan S (2020) Developing digital transformation strategy for manufacturing. Procedia Comput Sci 170:664–671. https://doi.org/10.1016/j.procs.2020.03.173

    Article  Google Scholar 

  5. Henriette E, Feki M, Boughzala I (2016) Digital transformation challenges. In: Tenth mediterranean conference on information systems. Association for Information Systems. Paphos, pp 1–7

    Google Scholar 

  6. Vogelsang K, Liere-Netheler K, Packmohr S, Hoppe U (2019) Barriers to digital transformation in manufacturing: development of a research agenda. In: Proceedings of the 52nd Hawaii international conference on system sciences. HICSS, pp 4937–4946. https://doi.org/10.24251/hicss.2019.594

  7. von Leipzig T, Gamp T, Manz D, Schöttle K, Ohlhausen P, Oosthuizen G, Palm D, Leipzig K (2017) Initialising customer-orientated digital transformation in enterprises. In: 14th Global conference on sustainable manufacturing. Procedia Manufacturing, Stellenbosch, pp 517–524. https://doi.org/10.1016/j.promfg.2017.02.066

  8. Chi M, Lu X, Zhao J, Li Y (2018) The impacts of digital business strategy on firm performance: the mediation analysis of e-collaboration capability. Int J Inf Syst Change Manag 10(2). https://doi.org/10.1504/ijiscm.2018.094603

  9. Hess T, Matt C, Benlian A, Wiesböck F (2016) Options for formulating a digital transformation strategy. MIS Q Exec 15(2):123–139

    Google Scholar 

  10. Reis J, Amorim M, Melao N, Matos P (2018) Digital transformation: a literature review and guidelines for future research. In: Trends and advances in information systems and technologies, pp 411–421. https://doi.org/10.1007/978-3-319-77703-0_41

  11. Vial G (2019) Understanding digital transformation: a review and a research agenda. J Strateg Inf Syst 28(2). https://doi.org/10.1016/j.jsis.2019.01.003

  12. Berman S, Marshall A (2014) The next digital transformation: from an individual-centered to an everyone-to-everyone economy. Strategy Leadersh 42(5):9–17. https://doi.org/10.1108/SL-07-2014-0048

    Article  Google Scholar 

  13. Abdelaal MHI, Khater M, Zaki M (2018) Digital business transformation and strategy: What do we know so far? https://doi.org/10.13140/rg.2.2.36492.62086

  14. Kane G, Palmer D, Phillips AN, Kiron D, Buckley N (2015) Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press

    Google Scholar 

  15. Demirkan H, Spohrer J, Welser J (2016) Digital innovation and strategic transformation. IT Prof 18(6):14–18. https://doi.org/10.1109/MITP.2016.115

    Article  Google Scholar 

  16. Neumeier A, Wolf T, Oesterle S (2017) The manifold fruits of digitalization–determining the literal value behind. In: 13th international conference on Wirtschaftsinformatik. St. Gallen, pp 484–498

    Google Scholar 

  17. Ketonen-Oksi S, Jussila J, Kärkkäinen H (2016) Social media based value creation and business models. Ind Manag Data Syst 116(8):816–838. https://doi.org/10.1108/imds-05-2015-0199

  18. Oestreicher-Singer G, Zalmanson L (2012) Content or Community? a digital business strategy for content providers in the social age. MIS Q Manag Inf Syst 37(2):591–616. https://doi.org/10.2139/ssrn.1536768

    Article  Google Scholar 

  19. Dasí A, Elter F, Gooderham P, Pedersen T (2017) New business models in-the-making in extant MNCs: digital transformation in a telco: opportunities and consequences. Adv Int Manag 30:29–53. https://doi.org/10.1108/S1571-502720170000030001

    Article  Google Scholar 

  20. Brody P, Pureswaran V (2015) The next digital gold rush: How the internet of things will create liquid, transparent markets. Strategy Leadersh 43:36–41

    Article  Google Scholar 

  21. Chanias S, Myers M, Hess T (2019) Digital transformation strategy making in pre-digital organizations: the case of a financial services provider. J Strateg Inf Syst 28(1):17–33. https://doi.org/10.1016/j.jsis.2018.11.003

  22. Singh A, Hess T (2017) How chief digital officers promote the digital transformation of their companies. MIS Q Exec 16(1):1–17

    Google Scholar 

  23. Matt C, Hess T, Benlian A (2015) Digital transformation strategies. Bus Inf Syst Eng 57(5):339–343. https://doi.org/10.1007/s12599-015-0401-5

    Article  Google Scholar 

  24. Bharadwaj A (2013) Digital business strategy: toward a next generation of insights. MIS Q 37(2):471–482

    Article  Google Scholar 

  25. Berman S (2012) Digital transformation: opportunities to create new business models. Strategy Leadersh 40(2). https://doi.org/10.1108/10878571211209314

  26. Johnson B, Turner LT (2003) Data collection strategies in mixed methods research. In: Handbook of mixed methods in social & behavioral research. SAGE Publications Inc., pp 297

    Google Scholar 

  27. Chenail R (2011) Ten steps for conceptualizing and conducting qualitative research studies in a pragmatically curious manner. Qual Rep 16(6):715–1730

    Google Scholar 

  28. Myers M (2013) Qualitative research in business and management, 2nd edn. SAGE Publications Inc., California

    Google Scholar 

  29. Abrams LS (2010) Sampling ‘hard to reach’ populations in qualitative research: the case of incarcerated youth. Qual Soc Work 9(4):536–550. https://doi.org/10.1177/1473325010367821

    Article  Google Scholar 

  30. Attride-Stirling J (2001) Thematic networks: an analytic tool for qualitative research. Qual Res 1(3):385–405. https://doi.org/10.1177/146879410100100307

    Article  Google Scholar 

  31. Berghaus S, Back A (2017) Disentangling the fuzzy front end of digital transformation: activities and approaches. In: Thirty eighth international conference on information systems. ICIS 2017 Proceedings, South Korea, pp 1–17

    Google Scholar 

  32. Fitzgerald M, Kruschwitz N, Bonnet D, Welch M (2013) Embracing digital technology: a new strategic imperative. MIT Sloan Management Review

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Mapingire, K., Smuts, H., Van der Merwe, A. (2022). Components of a Digital Transformation Strategy: A South African Perspective. In: Yang, XS., Sherratt, S., Dey, N., Joshi, A. (eds) Proceedings of Sixth International Congress on Information and Communication Technology. Lecture Notes in Networks and Systems, vol 236. Springer, Singapore. https://doi.org/10.1007/978-981-16-2380-6_38

Download citation

Publish with us

Policies and ethics