Abstract
Huge amounts of customer-based data, such as tourists’ website navigation, transaction and survey data are available in tourism destinations, however, remain largely unused (Pyo, 2002). This paper presents the concept of a knowledge-based destination management information system (DMIS) that supports value creation through enhanced decision making. Information is extracted from heterogeneous data sources of the Swedish tourism destination of Åre and is categorized in explicit feedback (e.g. survey data) and implicit information traces (e.g. navigation and transaction data). Methods of business intelligence are applied to retrieve interesting data patterns, thus, to generate knowledge in the form of empirically validated models. The paper deduces new insights about the applicability of data mining techniques and related models at tourist destinations depending on the type of tourism data and concrete problem characteristics at hand (Pick & Schell, 2002).
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Höpken, W., Fuchs, M., Keil, D., Lexhagen, M. (2011). The knowledge destination — a customer information-based destination management information system. In: Law, R., Fuchs, M., Ricci, F. (eds) Information and Communication Technologies in Tourism 2011. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0503-0_34
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DOI: https://doi.org/10.1007/978-3-7091-0503-0_34
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-0502-3
Online ISBN: 978-3-7091-0503-0