Abstract
This chapter surveys the market for information and information products on the I-Way with a specific focus on marketing information that is generated, collected, and processed and/or marketed /distributed on the Internet. We describe the nature of such information and information products with illustrative examples and highlight the unique features of the Internet information market. We discuss, from economic and social perspectives, the evolution of specific organizational and social structures that are necessary for a thriving information market on the Internet and provide evidence of such trends on the I-Way.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
We’re sorry, something doesn't seem to be working properly.
Please try refreshing the page. If that doesn't work, please contact support so we can address the problem.
References
Business Week(1991a), “Service with a Click,” March 24, p. 19
Business Week (1997b), “Internet Communities,” May 5, p. 64–80
Chang A., P. K. Kannan, and A. B. Whinston (1999a), “The Economics of Freebies in Exchange for Consumer Information on the Internet: An Exploratory Study,” (forthcoming), International Journal of Electronic Commerce
Chang A., P. K. Kannan, and A. B. Whinston (1999b), “Electronic Communities as Intermediaries,, ” Proceedings of the 32nd Hawaii International Conference on System Sciences, January, (forthcoming)
Choi S., Stahl D.O., and Whinston A. B., (1997), The Economics of Electronic Commerce, Macmillan Technical Publishing, Indianapolis, IN
Dellacave T. (1996), “Curing Market Research Headaches: Virtual Reality Technology is Putting Companies in Their Customers’ Shoes”, Sales and Marketing Management, Vol. 148, July, p. 84–85
GVU’s 7th WWW User Survey (1997a), http://www.gvu.gatech.edu/user_surveys/survey-1997-04
GVU’s 8th WWW User Survey (1997b), http://www.gvu.gatech.edu/user_surveys/survey-1997-10
Hagel J. and J Rayport (1997), “The Coming Battle for Customer Information,” Harvard Business Review, January-February, p. 53–65
Hamlin Charlie (1997), “Market research and the wired consumer”, Marketing News, June 9, Vol. 31, No. 12, p.6
InternetNews (1998). “GeoCities Settles with FTC over Privacy Violations, ” August 13, (www.internetnews.com)
Kannan P. K., A. Chang, R. Kali, and A. B. Whinston (1997), “Online Marketing Information Intermediaries: An Economic Model and Analysis,” Working Paper, University of Maryland, Marketing Department, November
Kannan P. K., A. Chang, and A. B. Whinston (1998) “Marketing Information on the I-Way,” Communications of the ACM, Vol. 41, No. 3 (March), p. 35–43
McCullough Dick (1998), “Web-based Market Research Ushers in New Age,” Marketing News, Sept. 14, p. 27–28
Sarvary M and P. Parker (1997), “Marketing Information: A Competitive Analysis”, Marketing Science, Vol. 16, No. 1, p. 24–38
Wylie K. (1997), “ NFO Exec Sees Most Research Going to Internet”, Advertising Age, Vol. 68, Issue 20, May 19, p. 50
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2000 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Kannan, P.K., Chang, AM., Whinston, A.B. (2000). The Internet Information Market: The Emerging Role of Intermediaries. In: Shaw, M., Blanning, R., Strader, T., Whinston, A. (eds) Handbook on Electronic Commerce. International Handbooks on Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-58327-8_27
Download citation
DOI: https://doi.org/10.1007/978-3-642-58327-8_27
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-67344-6
Online ISBN: 978-3-642-58327-8
eBook Packages: Springer Book Archive