Abstract
The practices of E-Campaigning are gradually gaining momentum in the world. This paper discusses the Democratic campaign of the 2008 American Presidential Election. It contends that the effective use of E-Campaigning techniques was the key to their success. It also deliberates upon the tremendous increase in public involvement over the Internet during the campaigning period. Also, it predicts the future of E-Campaigning and gives an in depth analysis of what the world can expect to see in future elections. Lastly, it examines the relation between E-Campaigning and E-Democracy in the context of the aftermath of the election.
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© 2010 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering
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Batra, S. (2010). e-Campaigning: The Present and Future. In: Sideridis, A.B., Patrikakis, C.Z. (eds) Next Generation Society. Technological and Legal Issues. e-Democracy 2009. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 26. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-11631-5_8
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DOI: https://doi.org/10.1007/978-3-642-11631-5_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-11629-2
Online ISBN: 978-3-642-11631-5
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