Media 2.0 – The New Media Revolution?

With the rapid development of Web 2.0 and cloud computing concept and applications, there are many unprecedented web-based multimedia applications are emerging today and they pose many new challenges in multimedia research. In this talk, I first summarize the common features of the new wave of multimedia applications which I call Media 2.0. I use 5 D’s to describe Media 2.0 principles, namely, Democratized media life cycle; Data-driven media value chain; Decoupled media system; Decomposed media contents; and Decentralized media business model. Then I explain what the implications of Media 2.0 to multimedia research are and how we should choose our research topics that could make big impacts. Finally, I use example research projects ranging from media codecs, media systems, media search and media related advertisement from MSRA to demonstrate the ideas I have talked about. I hope these ideas and principles could inspire the audience to come up with new media 2.0 research topics and applications in the future.

Authors and Affiliations

1. Media Computing Group, Microsoft Research Asia,  

   Shipeng Li

Editors and Affiliations

1. University of Oldenburg, Germany

   Susanne Boll

2. University of Texas at San Antonio,, TX, San Antonio, USA

   Qi Tian

3. Microsoft Research Asia, Beijing, P.R. China

   Lei Zhang

4. Southwest University, Beibei, Chongqing, China

   Zili Zhang

5. School of Engineering and Information Technology, Deakin University, 221 Burwood Highway, Vic, 3125, Australia

   Yi-Ping Phoebe Chen

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