Abstract
In a society, we have many forms of relations with other people from home, work or school. These relationships give rise to a social network. People in a social network receive, provide and pass lots of information. We often observe that there are a group of people who have high influence to other people. We call these high influence people opinion leaders. Thus, it is important and useful to identify opinion leaders in a social network. In Web 2.0, there are many user participations and we can create a social network from the user activities. We propose a simple yet reliable algorithm that finds opinion leaders in a cyber social network. We consider a social network of users who rate musics and identify representative users of the social network. Then, we verify the correctness of the proposed algorithm by the T-test.
Choi and Han were supported by the Basic Science Research Program through NRF funded by MEST and Cha was supported by the IT R&D program of MKE/IITA 2008-S-024-01.
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Choi, SM., Cha, JW., Han, YS. (2010). Identifying Representative Reviewers in Internet Social Media. In: Pan, JS., Chen, SM., Nguyen, N.T. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2010. Lecture Notes in Computer Science(), vol 6422. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16732-4_3
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DOI: https://doi.org/10.1007/978-3-642-16732-4_3
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