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Predicting Search Performance from Mobile Touch Interactions on Cross-device Search Engine Result Pages

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Transforming Digital Worlds (iConference 2018)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10766))

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Abstract

Search performance is one of essential indicators for search engines. Most researches predicting search performance are based on single device behavior features. However, user behaviors are more complicated in cross-device search. And little is known about how mobile touch interactions affect search performance in cross-device search engine result pages. In this paper, we conducted a user experiment based on our cross-device web search system to define and characterize mobile touch interactions on cross-device search engine result pages, and we predicted the search performance from these interactions. Besides, we divided each search result into 5 areas, including title, snippet, date, URL and recording information, and we analyzed important areas that users interacted with search engine result pages by mobile touch interactions. Moreover, we developed four models for predicting search performance on cross-device search engine result pages using features of actions, areas and inactive time collected from system logs. Our results showed that combining action features and area features can attain strong prediction accuracy, which can contribute to recommend relevant results and improve the search efficiency.

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Acknowledgment

This work was supported by National Natural Science Foundation of China (71673204).

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Correspondence to Dan Wu .

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Wu, D., Cheng, L. (2018). Predicting Search Performance from Mobile Touch Interactions on Cross-device Search Engine Result Pages. In: Chowdhury, G., McLeod, J., Gillet, V., Willett, P. (eds) Transforming Digital Worlds. iConference 2018. Lecture Notes in Computer Science(), vol 10766. Springer, Cham. https://doi.org/10.1007/978-3-319-78105-1_62

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  • DOI: https://doi.org/10.1007/978-3-319-78105-1_62

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-78104-4

  • Online ISBN: 978-3-319-78105-1

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