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On the Importance of Hyperlinks: A Network Science Approach

  • Conference paper
Information and Communication Technologies in Tourism 2009

Abstract

Hyperlinks are the essence of the World Wide Web. Their importance is very high due to their ability to provide a visitor with a wealth of good quality information and for the role they play in the ranking of sites by modern search engines. This paper provides a network science approach to provide evidence to the importance of hyperlinking. We examine the webgraph of a tourism destination using graph theoretic methods to highlight the effects that the topological structure has on its navigability. Moreover, through a series of simulations performed on the representation of the real web network we show how a modest increase in the number of links may improve the visibility and the navigability of the destination’s webspace.

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Baggio, R., Antonioli Corigliano, M. (2009). On the Importance of Hyperlinks: A Network Science Approach. In: Höpken, W., Gretzel, U., Law, R. (eds) Information and Communication Technologies in Tourism 2009. Springer, Vienna. https://doi.org/10.1007/978-3-211-93971-0_26

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  • DOI: https://doi.org/10.1007/978-3-211-93971-0_26

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-93970-3

  • Online ISBN: 978-3-211-93971-0

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