Abstract
This study is tested by Influence of Different Language Labels and Packaging Design Characteristics on Perception of Product Value. First of all, the use of observation, Information Collection method, and Market Research, explore the collection and analysis of people and things. And the use of Questionnaire Survey evaluation to the amount of glossy unlimited collection of the shampoo packaging texture. Analysis to summarize the 16 major comparative adjectives, And then experimental design and analysis, using Likert Scale 7 to measurements to analyze the effect of languages on packaging designs and how the use of different languages on the label can affect the perception of the product value by consumers in different countries and the feeling the consumer would receive from the products packaging labels.
This study: (1) Knowing which languages should or should not appear on the label to market a product in different countries also allows the packaging designers to be able to strongly and inexpensively influence the consumers’ purchasing decision. (2) packaging designers will be able to choose a proper language or a combination of languages to be presented on the labels of products for selling in target regions. (3) For the manufacturers, using different languages on the labels will help attract the consumers by conveying the impression of a higher value for the product compared to the other products in the same category.
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Kang, YY., Pan, YD. (2023). Influence of Different Language Labels on Perception of Product Value. In: Mori, H., Asahi, Y. (eds) Human Interface and the Management of Information. HCII 2023. Lecture Notes in Computer Science, vol 14016. Springer, Cham. https://doi.org/10.1007/978-3-031-35129-7_7
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