Abstract
In 2007, the author began a study to systematically analyze the physical attributes of “kawaii,” focusing on its value as a kansei value of artificial products. In this article, I introduce some of the studies we have conducted. The targeted physical attributes are shape, color, size, and material perception. The obtained results can provide guidelines on how to make industrial products and websites more kawaii. Kansei or emotion has been recognized as very important for our decision making and social acceptance. Kawaii is expected to the fulfillment of peace and sustainable development goals (SDGs) in the twenty-first century.
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References
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Acknowledgment
This research was partly supported by the Grant-in-Aid for Scientific Research (C) (No.17500150), (C) (No. 21500204), and (B) (No. 2628104), Japan Society for the Promotion of Science. It is also supported by the SIT Research Promotion Funds. We thank Prof. M. Sakamoto of The University of Electro-Communications for supplying tactile materials with related onomatopoeia for Sect. 3.2. We also thank the students of Shibaura Institute of Technology who contributed to the research and served as volunteers.
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Ohkura, M. (2023). “Kawaii” from an Engineering Perspective. In: Rauterberg, M. (eds) Culture and Computing. HCII 2023. Lecture Notes in Computer Science, vol 14035. Springer, Cham. https://doi.org/10.1007/978-3-031-34732-0_43
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DOI: https://doi.org/10.1007/978-3-031-34732-0_43
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