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Users’ Awareness Towards Digital Financial Transactions: A Study Conducted in India

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Co-creating for Context in the Transfer and Diffusion of IT (TDIT 2022)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 660))

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Abstract

The growing use of smartphones is boosting the demand for such digital services in the financial space. The digital financial transaction is gaining popularity all over the globe; however, there are numerous challenges as well at the global level, especially for a person not familiar with changing technology. Therefore, the purpose of the study is to access the level of awareness of digital financial transactions among digital payment users in India. Authors have used the recall method to access the level of awareness. The structured questionnaire was used to collect primary data from 208 individuals having a sufficient level of literacy to operate a digital transaction. The data was analyzed using SPSS software. The finding shows that Indian users have a moderate level of awareness of digital financial transactions. The level of awareness was high among the male respondents. There are some significant differences between researchers’ demographic and personal characteristics and their levels and actions with regard to digital payment. The implications provided in the study will not only help scholars in further research in the concerned area but also for policymakers and managers in formulating policies and strategies to promote the adoption of digital financial transactions. The study also sets the future research agenda.

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Authors and Affiliations

  1. Department of Management Studies, Indian Institute of Information Technology Allahabad, Allahabad, India

    K. Kajol & Ranjit Singh

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  1. K. Kajol
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  2. Ranjit Singh
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Correspondence to K. Kajol .

Editor information

Editors and Affiliations

  1. Royal Holloway University of London, London, UK

    Amany Elbanna

  2. University of Maynooth, Maynooth, Ireland

    Shane McLoughlin

  3. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  4. University of Maynooth, Maynooth, Kildare, Ireland

    Brian Donnellan

  5. University of Nottingham, Nottingham, UK

    David Wastell

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Kajol, K., Singh, R. (2022). Users’ Awareness Towards Digital Financial Transactions: A Study Conducted in India. In: Elbanna, A., McLoughlin, S., Dwivedi, Y.K., Donnellan, B., Wastell, D. (eds) Co-creating for Context in the Transfer and Diffusion of IT. TDIT 2022. IFIP Advances in Information and Communication Technology, vol 660. Springer, Cham. https://doi.org/10.1007/978-3-031-17968-6_27

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  • DOI: https://doi.org/10.1007/978-3-031-17968-6_27

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-17967-9

  • Online ISBN: 978-3-031-17968-6

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