Abstract
The concept of innovation is still used as a synonym for creativity. Despite the overvaluation of creative ideas to achieve goals, logical systems have become even more essential for the digital society. A brief demonstration of the innovators’ DNA throughout history indicated that people with different skills had multifaceted elements, in a synergy that allowed them to glimpse different perspectives to extract unusual solutions. From Da Vinci to Bezos and Musk, innovators have an intelligence factor, added to the creative imagination assets but mixed with technological knowledge. The tangency between intelligence and creativity is defining to obtain innovation, confirmed from the past to the current context. Therefore, the innovative process requires specific skills, which combine logical factors with creativity. Especially in the postmodern context, the rational and technical base added to Design methodologies and strategic thinking provides greater and better resources to generate innovation.
Sao Paulo State University, UNESP - Universidade Estadual Paulista Júlio de Mesquita Filho, Bauru – Sao Paulo, Brazil.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Isaacson, W.: Leonardo da Vinci. Simon & Schuster, New York (2018)
Faberberg, J.: Innovation: a Guide to the Literature. In: Fagerberg, J., Mowery, D., Nelson, R. (eds.) The Oxford Handbook of Innovation, pp. 1–26. Oxford University Press, New Yok (2004)
Gino, F.: The Business Case for Curiosity. Sept.–Oct. 2018 Issue, Harward Business Review, Boston, MA, https://hbr.org/2018/09/curiosity (2018)
Godin, B.: Innovation Contested: The Idea of Innovation Over the Centuries. Routledge - Taylor & Francis, New York (2015)
Newell, A., Shaw, J., Simon, H.: The processes of creative thinking. In: Gruber, H., Terrel, G., Wertheimer, M. (eds.) Contemporary Approaches to Creative Thinking. Atherton, New York (1962)
Dyer, J., Gregersen, H., Christensen, C.: Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Harvard Business Review, Boston, MA (2019)
Alencar, E.S.: O Processo da Criatividade. Produção de ideias e Técnicas Criativas. Editora Makron Books, São Paulo, Brazil (2000)
Kneller, G.F.: Art and Science of Creativity. International Thomson Publishing, Boston (1965)
Guilford, J.P.: The Nature of Human Intelligence. McGraw-Hill, New York (1967)
De Bono, E.: The Mechanism of Mind. Simon and Schuster, New York (1969)
MIT Lemelson. https://lemelson.mit.edu/news/2011
De Bono, E.: Lateral Thinking: Creativity Step by Step. Harper Collins, New York (2015)
Barcellos, E.E.I., Botura Jr., G.: Design process: interaction methodology between design and engineering as an innovation factor. In: Gestão e Tecnologia de Projetos, vol. 14, no. 2, pp. 65–74, São Carlos, São Paulo, Brazil (2019). http://dx.doi.org/10.11606/gtp.v14i2.137709
Barcellos, E.E.I., Botura Jr., G.: Design thinking: user-centered multidisciplinary methodology based on people and innovation. In: Advances in Human Factors, Business Management, and Leadership, AHFE 2017, vol. 594, pp. 173–182. Springer International Publishing, New York (2018)
Barcellos, E.E.I., Botura Jr., S., J.C.P.: Design Methodology for Innovation Generation. (Thesis) São Paulo State University. Faculdade de Artes, Arquitetura e Comunicação - Universidade Estadual Paulista Júlio de Mesquita F.º- UNESP, Bauru, São Paulo, Brazil (2020)
Acknowledgments
The researcher wants to thank the support of FAPESP - Foundation of Support and Research of the State of Sao Paulo, which provided resources that generated this article by process Nr 2016/11169-4.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Barcellos, E., Botura, G., Inglesis, L. (2020). Innovation’s DNA in Postmodern Society Age. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_65
Download citation
DOI: https://doi.org/10.1007/978-3-030-51194-4_65
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-51193-7
Online ISBN: 978-3-030-51194-4
eBook Packages: EngineeringEngineering (R0)