Abstract
Online systems have improved our lives in many ways compared to traditional method. Recently, humanizing online systems become an important issue and an interest of professionals and academician as it is believed can improve online systems become more user-centric. However, the systematic review to report the current state of humanizing online systems research is very limited. Thus, this paper aims to systematically review and contributes better understanding of humanizing for online systems research. To collect and review previous studies, we used systematic literature review method consisting three phases which are planning, conducting and reporting the reviews. A set of research questions for the review covers the meaning, problems and factors of humanizing online systems from various fields. As a result, we selected 33 papers that have relevant information to address the research questions been set. Based on the review, we also found that humanizing in online system is still undefined. Therefore, further study that investigate human behavior in online system is necessary.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Go, E., ShyamSundar, S.: Humanizing Chatbots: the effects of visual, identity and conversational cues on humanness perceptions. Comput. Hum. Behav. 97, 304–316 (2019)
Macinnis, D.J., Folkes, V.S.: Humanizing brands: when brands seem to be like me, part of me, and in a relationship with me. J. Consum. Psychol. 27(3), 355–374 (2017)
McCool, L.B.: Humanizing advanced communication online writing instruction: developing social presence to communicate, collaborate, and connect. Iowa State University (2016)
Ahmad Al-Hawari, M.A.: Does customer sociability matter? Differences in e-quality, e-satisfaction, and e-loyalty between introvert and extravert online banking users. J. Serv. Mark. 28(7), 538–546 (2014)
Etemad-Sajadi, R., Ghachem, L.: The impact of hedonic and utilitarian value of online avatars on e-service quality. Comput. Hum. Behav. 52, 81–86 (2015)
Stanciulescu, G.C., Dumitrescu, F.: Optimizing the IT structures of tourism SMEs using modern applications and resources (cloud). Procedia Econ. Financ. 15, 1769–1778 (2014)
Xiao, Y., Watson, M.: Guidance on conducting a systematic literature review. J. Plann. Educ. Res. 39(1), 93–112 (2019)
AlQudah, A.A.: Models and frameworks for a successful virtual learning environment (VLE) implementation. Am. J. Softw. Eng. Appl. 3(4), 33 (2014)
Yuan, Y.-L.: Analysis on the development of electronic banking business of commercial banks in China. In: International Conference on E-commerce and Contemporary Economic Development, pp. 153–156 (2018)
Etemad-Sajadi, R.: The impact of online real-time interactivity on patronage intention: the use of avatars. Comput. Hum. Behav. 61, 227–232 (2016)
Khawla, S., Ayman, A.A.: High-tech human-touch for online courses: rules and principles for humanizing your online course. Eur. Sci. J. 11(16), 114–133 (2015)
West, R.E.: A student’s guide to strengthening an online community. TechTrends 54(5), 69–75 (2010)
Keengwe, J., Kidd, T.T.: Towards best practices in online learning and teaching in higher education. J. Online Learn. Teach. 6(2), 533–541 (2010)
Ho, J.S.Y., Chew, K.-W., Khan, N.: Humanizing websites: website personality for E-services. In: IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), pp. 621–625 (2015)
Toufaily, E., Pons, F.: Impact of customers’ assessment of website attributes on e-relationship in the securities brokerage industry: a multichannel perspective. J. Retail. Consum. Serv. 34, 58–69 (2017)
Hsin Chang, H., Wang, H.: The moderating effect of customer perceived value on online shopping behaviour. Online Inf. Rev. 35(3), 333–359 (2011)
Jowallah, R.: An investigation into the management of online teaching and learning spaces: a case study involving graduate research students. Int. Rev. Res. Open Distrib. Learn. 15(4), 186–198 (2014)
Kop, R.: The challenges to connectivist learning on open online networks: learning experiences during a massive open online course. Int. Rev. Res. Open Distrib. Learn. 12(3), 19–38 (2011)
Kilgore, W., Al-Freih, M., Bartoletti, R.: Design intent and iteration: the #HumanMOOC. In: European MOOC Stakeholder Summit, pp. 7–12 (2015)
Rhode, J., Richter, S., Miller, T.: Designing personalized online teaching professional development through self-assessment. TechTrends 61(5), 444–451 (2017)
Ghalenooie, M.B., Sarvestani, H.K.: Evaluating human factors in customer relationship management case study: Private banks of shiraz city. Procedia Economics and Finance 36, 363–373 (2016)
Valvi, A.C., West, D.C.: E-Loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites. J. Electron. Commer. Res. (JECR) 14(1), 99–123 (2013)
Fang, Y.-H.: An app a day keeps a customer connected: explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic. Inf. Manag. 56(3), 377–391 (2019)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Azmi, L.F., Ahmad, N. (2020). A Systematic Review on Humanizing Factors for Online System. In: Saeed, F., Mohammed, F., Gazem, N. (eds) Emerging Trends in Intelligent Computing and Informatics. IRICT 2019. Advances in Intelligent Systems and Computing, vol 1073. Springer, Cham. https://doi.org/10.1007/978-3-030-33582-3_94
Download citation
DOI: https://doi.org/10.1007/978-3-030-33582-3_94
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-33581-6
Online ISBN: 978-3-030-33582-3
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)