Abstract
Advertising media plays a major role in marketing. Sometimes, the consumers tend to get advertisements as a disturbance when they do not show what consumers need to know or buy at right time. Also, some advertisements cannot watch with the children together due to the reasons like nudity. The smart interactive advertising (SIA) concept is a solution to these issues. The study discusses the influence of SIA concept to Sri Lankan people. A prototype system of SIA to detect age and gender of the particular person and to shows advertisements according to detected age and gender has developed. A questionnaire was used to find the influence of SIA concept. The empirical findings suggest that the SIA concept is a good solution for the issues mentioned above. Specifically, it is influencing in better way to Sri Lankan People.
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Wickramaarachchi, W.U., Weerasinghe, W.M.S.L., Rathnayaka, R.M.K.T. (2020). Influence of Smart Interactive Advertising Based on Age and Gender: A Case Study from Sri Lanka. In: Saeed, F., Mohammed, F., Gazem, N. (eds) Emerging Trends in Intelligent Computing and Informatics. IRICT 2019. Advances in Intelligent Systems and Computing, vol 1073. Springer, Cham. https://doi.org/10.1007/978-3-030-33582-3_82
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