Abstract
Platforms change numerous industries in a very short time. Many companies therefore want to become platforms themselves. Our paper gives a brief overview of the most important concepts in the area of platform-based business models and business ecosystems. In addition, from three approaches to transforming traditional business models into platform companies, we derive recommendations on how companies should position themselves to become platform companies.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Vandermerwe, S., Rada, J.: Servitization of business: adding value by adding services. Eur. Manag. J. 6(4), 314–324 (1988). https://doi.org/10.1016/0263-2373(88)90033-3
Neely, A.D. (ed.): Business Performance Measurement: Unifying Theories and Integrating Practice, 2nd edn. Cambridge University Press, Cambridge (2007)
Baines, T.W., Lightfoot, H.: Servitization of the manufacturing firm: exploring the operations practices and technologies that deliver advanced services. IJOPM 34(1), 2–35 (2013). https://doi.org/10.1108/IJOPM-02-2012-0086
Baines, T.S., Lightfoot, H.W., Benedettini, O., et al.: The servitization of manufacturing. J. Manuf. Tech. Manag. 20(5), 547–567 (2009). https://doi.org/10.1108/17410380910960984
Remane, G., Hanelt, A., Tesch, J.F., et al.: The business model pattern database —: a tool for systematic business model innovation. IJIM 21(01), 1750004 (2017). https://doi.org/10.1142/s1363919617500049. (61 pages)
Parker, G., van Alstyne, M., Choudary, S.P.: Platform Revolution: How Networked Markets are Transforming the Economy - and How to Make them Work for You. W.W. Norton & Company, New York (2017). First published as a Norton paperback
Zott, C., Amit, R.: The fit between product market strategy and business model: implications for firm performance. SMJ 29(1), 1–26 (2008). https://doi.org/10.1002/smj.642
Magretta, J.: Why business models Matter. HBR 80(5), 86–92 (2002)
Chesbrough, H., Rosenbloom, R.S.: The role of business model in capturing value from innovation: evidence from Xerox Corporation’s technology spinn-off companies. Ind. Corp. Change 11(3), 529–555 (2002). https://doi.org/10.1515/9783110887242.3
Amit, R., Zott, C.: Creating value through business model innovation. MIT SMR 53(3), 41–49 (2012)
Abdelkafi, N., Makhotin, S., Posselt, T.: Business model innovations for electric mobility: what can be learned from existing business model patterns? Int. J. Innov. Manag. 17(01), 1340003 (2013). https://doi.org/10.1142/S1363919613400033
Osterwalder, A., Pigneur, Y.: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley, Hoboken (2010)
Frattini, F., Bianchi, M., de Massis, A., et al.: The role of early adopters in the diffusion of new products: differences between platform and nonplatform innovations. J. Prod. Innov. Manag. 31(3), 466–488 (2014). https://doi.org/10.1111/jpim.12108
Gawer, A., Cusumano, M.A.: Industry platforms and ecosystem innovation. J. Prod. Innov. Manag. 31(3), 417–433 (2014). https://doi.org/10.1111/jpim.12105
Simon, P.: The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Revised edition (2013)
van Alstyne, M.W., Parker, G.G., Choudary, S.P.: Pipelines, platforms, and the new rules of strategy. HBR 94, 54–62 (2016)
Casadesus-Masanell, R., Hałaburda, H.: When does a platform create value by limiting choice? JEMS 23(2), 259–293 (2014). https://doi.org/10.1111/jems.12052
Hagiu, A., Spulber, D.: First-party content and coordination in two-sided markets. Manag. Sci. 59(4), 933–949 (2013). https://doi.org/10.1287/mnsc.1120.1577
Rysman, M.: The Economics of Two-Sided Markets. JEP 23(3), 125–143 (2009). https://doi.org/10.1257/jep.23.3.125
Ardolino, M., Saccani, N., Perona, M.: The analysis of multisided platforms: results from a literature review (2016)
Evans, P.C., Gawer, A.: The rise of the platform enterprise: a global survey, the center for global enterprise. The emerging platform economy series No. 1 (2016)
Kenney, M., Zysman, J.: The rise of the platform economy. Issues Sci. Technol. 32, 61 (2016)
Choi, T.Y., Dooley, K.J., Rungtusanatham, M.: Supply networks and complex adaptive systems: control versus emergence. J. Oper. Manag. 19(3), 351–366 (2001). https://doi.org/10.1016/S0272-6963(00)00068-1
Bode, C., Wagner, S.M.: Structural drivers of upstream supply chain complexity and the frequency of supply chain disruptions. J. Oper. Manag. 36(3), 215–228 (2015). https://doi.org/10.1016/j.jom.2014.12.004
Sturgeon, T.J.: How do we define value chains and production networks?*. IDS Bull. 32(3), 9–18 (2001). https://doi.org/10.1111/j.1759-5436.2001.mp32003002.x
Allee, V.: Reconfiguring the value network. J. Bus. Strat. 21(4), 36–39 (2000). https://doi.org/10.1108/eb040103
Moore, J.F.: The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems, 1st edn. HarperBusiness, New York (1996)
Shang, T., Chen, Y., Shi, Y.: Orchestrating ecosystem co-opetition: case studies on the business models of the EV demonstration programme in China. In: Beeton, D., Meyer, G. (eds.) Electric Vehicle Business Models. LNM, pp. 215–227. Springer, Cham (2015). https://doi.org/10.1007/978-3-319-12244-1_13
Iansiti, M., Levien, R.: The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Harvard Business School Press, Boston (2004)
Slamanig, M., Winkler, H.: Management of product change projects: a supply chain perspective. IJSOM 11(4), 481–500 (2012)
Gawer, A.: Platforms, Markets and Innovation. Edward Elgar, Cheltenham (2009)
Choudary, S.P.: Platform scale: How an emerging business model helps startups build large empires with minimum investment, 1st edn. Platform Thinking Labs Pte. Ltd., Boston (2015)
Reillier, L.C., Reillier, B.: Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business. Routledge Taylor & Francis Group, London (2017)
Frankenberger, K., Weiblen, T., Csik, M., et al.: The 4I-framework of business model innovation: a structured view on process phases and challenges. IJPD 18(3/4), 249 (2013). https://doi.org/10.1504/IJPD.2013.055012
Johnson, M.W., Christensen, C.M., Kagermann, H.: Reinventing your business model. HBR 86(12), 57–68 (2008)
Johanson, J., Vahlne, J.-E.: The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. JIBS 8(1), 23–32 (1977). https://doi.org/10.1057/palgrave.jibs.8490676
Whittington, R., Johnson, G., Scholes, K.: Exploring Corporate Strategy. Prentice Hall, Harlow (2005)
Demil, B., Lecocq, X.: Business model evolution: in search of dynamic consistency. LRP 43(2–3), 227–246 (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Markfort, L., Haugk, S., Tangour, C. (2019). So You Want to Be a Platform: Where to Start?. In: Jallouli, R., Bach Tobji, M., Bélisle, D., Mellouli, S., Abdallah, F., Osman, I. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2019. Lecture Notes in Business Information Processing, vol 358. Springer, Cham. https://doi.org/10.1007/978-3-030-30874-2_30
Download citation
DOI: https://doi.org/10.1007/978-3-030-30874-2_30
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-30873-5
Online ISBN: 978-3-030-30874-2
eBook Packages: Computer ScienceComputer Science (R0)