Abstract
It has been established that an attractive heritage presentation is crucial for successful media coverage of natural and cultural heritage. New infographic technologies and audiovisual languages can accomplish this by communicating complex processes in simple, understandable information, thus providing a high-quality cultural experience to visitors. This study highlights the importance of information design in interpretation, presentation and dissemination of heritage, and in prompting visitors to direct their attention more closely to singularities and distinct heritage aspects of a place. Through a theoretical reflection and presentation of several examples, we strengthen guidelines that we think are determinant for way heritage is perceived and informed to public, further improving systems and processes used for integrating infographics into communication materials. We argue that an attractive and functional heritage presentation is crucial for its successful media coverage and we highlight the importance of infographics and graphic identity in heritage information and in preserving its memory.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
The New Maia Language, a 115 pages book, created and designed, during the Master Degree in Communication Design of the University of the Arts London.
- 2.
Joya de Cerén was commemorating 20 years of being designated a UNESCO World Heritage Site. To celebrate this historic date, the Culture Secretariat of the Presidency of El Salvador order some murals to Frida Larios in 2013.
References
Hernández, J.B., Tresseras, J.J.: Gestión del Patrimonio Cultural [Management of Cultural Heritage], 9th edn. Ariel Patrimonio, Barcelona (2007)
Hernández, F.H.: El Patrimonio Cultural: La Memoria Recuperada [The Cultural Heritage: The Recovered Memory]. Ediciones Trea, Gijón, Asturias (2002)
Queirós, A.: Turismo Cultural e Economia do Património [Cultural tourism and heritage economy]. Revista Turismo & Desenvolvimento [Tourism Dev. Mag.] 4(21/22), 107–117 (2014)
Emmendoerfer, M.L., Ashton, M.S.G.: Territórios Criativos e Suas Relações Com o Turismo [Creative territories and their relations with tourism]. Revista Turismo & Desenvolvimento [Tourism Dev. Mag.] 4(21/22), 459–468 (2014)
Guerreiro, J.: A Valorização de Novos Produtos Turísticos Exige a Formação de Novas Parcerias [Valorization of new tourist products requires the formation of new partnerships]. In: Encontro Técnico: Novos Consumos, Novos Produtos Turísticos [Technical Meeting: New Consumption, New Tourist Products], pp. 99–107. Portuguese Tourism Institute, Lisbon (2003)
Fernández, G., Ramos, A.G.: Turismo, Patrimonio Cultural y Desarrollo Sustentable [Tourism, cultural heritage and sustainable development]. Caminhos de Geografia - Revista on-line [Paths Geography - Online Mag.] 3(7), 1–19 (2002). http://www.seer.ufu.br/index.php/caminhosdegeografia/article/download/15297/8596. Accessed Sept 2018
Alves, K.: O Turismo Pedagógico como Indutor de Lugares Identitários para Reconhecer, Interpretar e Reservar [Pedagogical tourism as inductor of identity places to recognize, interpret and reserve]. Revista Turismo & Desenvolvimento [Tourism Dev. Mag.] 4(21/22), 483–491 (2014)
Ramos, S., Ferreira, R., Gandara, J., Lima, J.: A Semiótica Utilizada no Marketing Turístico na Cidade de Curitiba – PR – Brasil [The semiotics used in tourism marketing in the city of curitiba - PR - Brazil]. Revista Turismo & Desenvolvimento [Tourism Dev. Mag.] 1(13/14), 455–464 (2010)
Gallarza, M.G., Saura, I., García, A.H.C.: Destination image: towards a conceptual framework. Ann. Tourism Res. 29(1), 56–78 (2002). Quoted in Ramos, S., Ferreira, R., Gandara, J., Lima, J.: Ibid. 8, 455–464
Yázigi, E.: A Alma do Lugar. Turismo, Planejamento e Cotidiano [The Soul of the Place. Tourism, Planning and Daily Life]. Contexto, São Paulo (2001). Quoted in Alves, K.: Ibid. 7, 487
Norberg-Schulz, C.: Genius Loci – Towards a Phenomenology of Architecture, p. 10. Riz-zoli, New York (1979)
Silvan, R.: The presentation of archaeological sites. In: de la Torre, M. (ed.) The Conservation of Archaeological Sites in the Mediterranean Region, pp. 51–59. Getty Conservation Institute, Los Angeles (1997)
Ioannides, M., Fellner, D., Georgopoulos, A., Hadjimitsis, D.G. (eds.): Preface. In: Digital Heritage, Third International Conference, EuroMed. Springer, Berlin (2010)
Manferdini, A.M., Remondino, F.: Reality-based 3D modeling, segmentation and web-based visualization. In: Digital Heritage, Third International Conference, EuroMed, pp. 110–124. Springer, Berlin (2010)
Brizolla, T.: Turismo Cultural- Orientações Básicas [Cultural Tourism - Basic Guidelines]. Ministry of Tourism of Brazil, Brasilia (2006)
López, A.: Manual de Marketing General y de Servicios Turísticos [Manual of General Marketing and Tourist Services]. Editorial Sintesis, Madrid (1992)
Wildbur, P., Burke, M.: Information Graphics – Innovative Solutions in Contemporary Design. Thames and Hudson, London (1998)
Sless, D.: Theory for practice. Clear - AIGA J. Inf. Des. (2005). http://www.aiga.org/resources/content/1/9/0/4/documents/AIGA_Clear_Sless_Theory.pdf. Accessed Aug 2009
Horn, R.E.: Information design: emergence of a new profession. In: Jacobson, R. (ed.) Information Design, pp. 15–33. The MIT Press, Massachusetts (2000)
Cairo, A.: Infografía 2.0 [Infographics 2.0]. Alamut, Madrid (2008)
Mijksenaar, P.: Visual Function: An Introduction to Information Design, p. 36. Princeton Architectural Press, New York (1997)
Lester, P.M.: Visual Communication. Images with Messages. Wadsworth Publishing Company. A Division of International Thomson Publishing Inc., Belmont (1995). Quoted in Pettersson, R.: It Depends: ID – Principles and Guidelines, 4th edn. International Institute for Information Design (IIID), Austria (2012). http://www.iiid.net/PublicLibrary/Pettersson-Rune-ID-It-Depends.pdf. Accessed June 2018
Pettersson, R.: It Depends: ID – Principles and Guidelines, 4th edn. International Institute for Information Design (IIID), Austria (2012). http://www.iiid.net/PublicLibrary/Pettersson-Rune-ID-It-Depends.pdf. Accessed June 2018
Knight, C., Glaser, J.: Diagramas – Grandes Ejemplos de Infografía Contemporánea [Diagrams - Great Examples of Contemporary Infographics]. Editorial Gustavo Gili, Barcelona (2011)
Frida Larios. http://www.fridalarios.com
Shapiro, E.: The New Maya Language of Frida Larios. Printmag (2014). http://www.printmag.com/design-inspiration/new-maya-writing-system/. Accessed Jan 2019
Los Blogs de Elfaro. Frida, el Lenguaje Maya y Joya de Cerén Frida, [The Maya Language and Jewel of Cerén] (2014). http://losblogs.elfaro.net/elamigoimaginario/2014/08/frida-el-lenguaje-maya-y-joya-de-cerén.html/ . Accessed Jan 2019
Designboom. Peter Grundy (Grundini) Interview (2013). http://www.designboom.com/design/peter-grundy-grundini-interview/. Accessed June 2018
Grundini. http://www.grundini.com
Parques de Sintra [Sintra Parks]. https://www.parquesdesintra.pt/area-profissional/imprensa/mapas-em-pdf-para-download/
Anyform Design Mapas Ilustrados [Anyform Design Illustrated Maps]. http://anyformsdesignmapas.blogspot.com
Santos, C.: O Design de Comunicação na Área do Turismo Cultural. A Importância da Infografia em Suportes Comunicacionais de Divulgação e Informação, Aplicados a Percursos Temáticos na Cidade de Almada [The communication design in the area of cultural tourism. The importance of infographics in communicational media of dissemination and information, applied to thematic routes in the city of Almada]. Master’s thesis. Faculty of Architecture - University of Lisbon, Portugal (2010, unpublished)
Cairo, A.: The Functional Art – An Introduction to Information Graphics and Visualization. New Riders – Voices that Matter, San Francisco (2013)
INFO_archives. http://crispire1.wixsite.com/info-archives
Berger, C.M.: Wayfinding – Designing and Implementing Graphic Navigational Systems. RotoVision, Hove (2009)
Downtown Brooklyn – Wayfinding Systems – Two Twelve. http://www.twotwelve.com/wayfinding-systems/downtown-brooklyn.html
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Santos, C., Neto, M.J.P., Neves, M. (2020). Information Design in Presentation, Interpretation and Dissemination of Natural and Cultural Heritage. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 955. Springer, Cham. https://doi.org/10.1007/978-3-030-20227-9_38
Download citation
DOI: https://doi.org/10.1007/978-3-030-20227-9_38
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-20226-2
Online ISBN: 978-3-030-20227-9
eBook Packages: EngineeringEngineering (R0)